Android and iOS Platforms Grow to Become 80% of U.S. Smartphone Market
Many consider Apple and Google to be running a duopoly in the smartphone market and the latest data from comScore continues to prove that trend. The new data shows that the iPhone grew 1.5 points between November of 2011 and February of 2012, giving Apple a 30.2% share of the domestic smartphone market. The Android platform grew by 3.2 points as well, which makes it now account for over half of the total U.S. smartphone market.
While both the Android and the iOS platform both grew, others in the industry such as RIM continued to slip as the BlackBerry platform dropped 3.2 points to take 13.4% of subscribers in February. Microsoft also slipped, losing 1.3% and now accounting for 3.9% of the domestic market.
When it comes to hardware, comScore’s data found Samsung in first with 25.6% of the subscribers, LG in second with 19.4%, and Apple at 13.5% of all mobile subscribers in the U.S. Here, Samsung remained the same, LG went down 1.1 points from November, and Apple went up 2.3 points. Rounding out the top five were Motorola with 12.8% down nine tenths of a point and HTC with 6.3%, up four tenths of a point.
One of the very interesting statistics that comScore found was that more than 104 million people in the U.S. owned smartphones in the latest set of data, which concluded in February. The number is 14% higher when compared to the previous set of data, which concluded in November.