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  • Apple Changes iAd Revenue Percentage for Developers


    Apple announced yesterday that they would be increasing the revenue percentage shared with developers through iAds.

    Apple notified developers through Apple’s official development center that they would planned to increase the developers’ share of revenue by 10% from the current 60% to 70%.

    Developer Advertising Services Agreement Update

    We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.

    The revenue share for the iAd Network is now 70% to the Developer. — Apple
    Apple’s iAd platform has seen its share of changes since the programs 2010 debut. In an effort to increase interest in the mobile advertising platform Apple has reduced the minimum campaign requirements from $1 million when the program started to $300,000 then the current $100,000.

    Whether this is an indication of iAds struggling, or Apple simply mis-judging the marketplace is tough to tell. It could be a case of something not being wildly successful by Apple standards, thus inevitably is deemed a failure. It's tough to be deemed a wild success when your biggest competitors are yourself and Google.

    Source: AppleInsider
    This article was originally published in forum thread: Apple Changes iAd Revenue Percentage for Developers started by Phillip Swanson View original post
    Comments 9 Comments
    1. JimboHurt's Avatar
      JimboHurt -
      Does this mean we are probably gunna see more ads?
    1. SonnyDickson's Avatar
      SonnyDickson -
      Yes
    1. plumoso's Avatar
      plumoso -
      More ads
    1. baRRy boRRis's Avatar
      baRRy boRRis -
      Quote Originally Posted by JimboHurt View Post
      Does this mean we are probably gunna see more ads?
      Probably, though in all the free apps that I've used, I haven't seen a single iAd
    1. Dongiuj's Avatar
      Dongiuj -
      If people need to advertise then it should be on the apps' page on the AppStore. Having those ads while using an app is so damn annoying. If your app is good enough, people will buy it and you can earn money for your time and effort cutting the need for annoying print on our phone again and again and again every time we want to use our apps.
      Go on, try to see if your work is really worth paying money for.
    1. mofolo's Avatar
      mofolo -
      It's about time they brought the percentage up. At least they're transparent bout the % unlike others!
    1. truehybridx's Avatar
      truehybridx -
      Quote Originally Posted by mofolo View Post
      It's about time they brought the percentage up. At least they're transparent bout the % unlike others!
      Now if only they will increase the number of actual ads... we don't get paid a dime if it just says test ad cuz apple doesn't have enough advertisers to go around
    1. RICO_'s Avatar
      RICO_ -
      Quote Originally Posted by Phillip Swanson View Post

      Whether this is an indication of iAds struggling, or Apple simply mis-judging the marketplace is tough to tell. It could be a case of something not being wildly successful by Apple standards, thus inevitably is deemed a failure.
      Stop making excuses for Apple. iAds is struggling and people aren't responding to it the way that Apple had hoped. So now they're trying to lick their wounds and drop the price in hopes of regaining ground. Dropping the price $900k is clearly an indication that something is not working out.
    1. *T*'s Avatar
      *T* -
      Quote Originally Posted by baRRy boRRis View Post
      Probably, though in all the free apps that I've used, I haven't seen a single iAd
      ModMyi has iAds... And even if u upgraded, you only upgraded because you saw an ad and that was an iAd. My logic is undeniable