Analytics firm Flurry revealed today that Amazon’s App Store is three times better at generating revenue for developers than Google's own Android Market, now re-branded “Google Play.”
Not bad if you’re Amazon. The only problem? Flurry used revenue generated for developers by the iOS App Store as the barometer.
According to the study Flurry set Apple’s App Store Revenue at a value of 100 percent. In a normalized comparison of leading cross-platform applications Amazon’s Appstore generated 89% of the revenue that the same app would on Apple’s App Store. Google Play managed to generate a paltry 23% of what the same app would generate on Apple’s platform.
In dollars and cents (probably the whole reason Flurry set Apple at 100) this means that for every dollar of revenue generated by Apple’s App Store, Amazon’s app store brings in $.89 per active user and Google Play brings in $.23.
"Amazon, who forked Android in order to put customers into their own shopping experience on the Kindle Fire, is showing its commerce strength, already delivering more than three times the revenue in its app store compared to what Google delivers developers," — Pete Fargo of Flurry.