Apple Takes Top Spot Among All Consumer Brands in Japan
Proving once again that Apple is rapidly becoming a major force to reckon with across Asia, the iPhone maker has received a notable distinction this week that points to the continent's warmer-than-ever embrace of iDevices.
Today, for the first time in the company's history, Apple has taken the top spot among all consumer brands in Japan in Nikkei痴 annual brand ranking. Having been in 11th place last year and in 64th place in 2009, Apple has much to be proud of, particularly for boasting 90.5 points today in total brand power among consumers.
Overall brand power scores were calculated based on the responses of some 52,000 people.
"The consumer ranking is particularly significant since Japan has often shunned foreign consumer technology," says Devindra Hardawar of Venture Beat. "Microsoft痴 Xbox and Xbox 360, for example, have struggled to find ground in the country where Nintendo and Sony reign supreme."
So who did Apple knock out of the top spot to take top honors? Google. Check out the top ten list of most powerful consumer brands posted below.
Source: Venture Beat