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  • Survey Shows Best Buy Selling as Many iPhones as Apple


    Is Best Buy selling almost as many iPhones as Apple is directly? Seems hard to believe. But it's true - that's if the results of a new survey from Consumer Intelligence Research Partners (CIRP) are accurate.

    The research outfit surveyed new iPhone buyers between December 2011 and February 2012 to discover where the buyers purchased their device. All told, 76 percent of iPhone sales came from a retail store with online stores claiming 24 percent.

    CIRP’s data shows that Apple only sold 15 percent of all iPhones purchased in the U.S. during the period of the survey. AT&T sold 32 percent with Verizon coming close with 30 percent. Sprint, on the other hand, sold just 7 percent.

    Incredibly, Best Buy sold 13 percent of the new iPhones, only 2 percent less than iPhone maker Apple. As a result, some are asserting today that Best Buy is almost as important to Apple's iPhone sales as Apple's retail and online stores are.

    “Apple Stores and the Apple Web site are tremendously productive, but they are limited by their relatively small retail footprint,” CIRP’s Josh Lowitz told AllThingsD. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”

    Source: CIRP via All Things D
    This article was originally published in forum thread: Survey Shows Best Buy Selling as Many iPhones as Apple started by Michael Essany View original post
    Comments 5 Comments
    1. celeron's Avatar
      celeron -
      Where I live almost everyone buy their idevices from Best Buy or sometimes from Wal Mart.
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      I'm surprised that Verizon sells that
      Many iPhones. I recently got hired a Verizon Authorized retailer and we absolutely don't sell em unless necessary because the commission is the same as a basic phone while and android/windows/blackberry pays twice as much.
    1. GmAz's Avatar
      GmAz -
      Its very believable. Apple Stores aren't everywhere. There are WAY more BestBuy stores out there. Also, I wouldn't want to buy a phone online. I want to see it, feel it and do it in a store so I know that when I walk out, my phone is in functional order and is set up on my account properly.
    1. Xenthis's Avatar
      Xenthis -
      Best Buy - high prices for ignorant people. Apple.... *insert troll-face here*
    1. xclusiveiphone's Avatar
      xclusiveiphone -
      I never buy anything from Best Buy. This thread is a lie.