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  • Apple Sold Three Million New iPads During Launch Weekend



    Three million. Three million iPads.

    "The new iPad is a blockbuster with three million sold--the strongest iPad launch yet." ó Philip Schiller, Apple's Senior VP of Worldwide Marketing.

    Consumers purchased three million devices priced at a minimum of $499 over the deviceís opening weekend. Thatís $1.5 billion in sales on the lowest end. The iPad 2 sold one million units during itís first weekend.

    I canít imagine why Tim Cook didnít announce these number during the company's financial conference call earlier this morning. Perhaps Apple was trying to confirm the numbers or give traders something to latch onto tomorrow and drive the company's stock further past the $600 mark.

    Once again news outlets get to recycle the same storyline Apple and pundits wrote last October. The storyline goes something like this: incremental upgrade, mild praise with very vocal opposition, followed by the utter decimation of previous sales records.

    Nothing tops a weekend off like breaking both previous generations' sales records during launch by factors of 10 (original iPad) and 3 (iPad 2) on top of finishing above the $600 per share. Oh and they somehow have more momentum going into the rest of the week market wise.

    Not many companies can pull this crap off. Wake me up when Appleís losing streak starts.

    Source: Wired, Apple
    This article was originally published in forum thread: Apple Sold Three Million New iPads During Opening Weekend started by Phillip Swanson View original post
    Comments 9 Comments
    1. steve-z17's Avatar
      steve-z17 -
      Those numbers are incredible! I wonder how the next iPad will compare!
    1. rkswat's Avatar
      rkswat -
      Quote Originally Posted by steve-z17 View Post
      Those numbers are incredible! I wonder how the next iPad will compare!
      Numbers are awesome but I'm wondering what the return rate is/will be. I'm still sitting on mine un-opened trying to make up my mind and the "I returned my iPad" threads are popping up. Still impressive no matter what the return number is.
    1. eZStaR's Avatar
      eZStaR -
      You forgot to mention that these sales numbers, do not include the pre-orders.
    1. SeveIV's Avatar
      SeveIV -
      I'm confused why anyone cares or is surprised by this?
    1. RICO_'s Avatar
      RICO_ -
      Not exactly fair to compare the new iPad sales to the iPad 2 sales because the iPad 2 was plagued by supply constraints that did not seem to effect this new iPad....most likely because it has the same basic design.
    1. The6uest's Avatar
      The6uest -
      I agree Rico. There certainly seem to be more around this time than last year. I couldn't find a single iPad anywhere for weeks after release last year but I've found a few this year.. although not the one I'm looking for yet.
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      Quote Originally Posted by RICO_ View Post
      Not exactly fair to compare the new iPad sales to the iPad 2 sales because the iPad 2 was plagued by supply constraints that did not seem to effect this new iPad....most likely because it has the same basic design.
      Technologically, the iPad 3 has tougher supply constraints. The iPad 2's constraints were all generated based on undercutting sales forecasts for production deadlines. As much as I hate to admit it, It's kind of an Apple trademark.
    1. steve-z17's Avatar
      steve-z17 -
      Quote Originally Posted by rkswat View Post
      Numbers are awesome but I'm wondering what the return rate is/will be. I'm still sitting on mine un-opened trying to make up my mind and the "I returned my iPad" threads are popping up. Still impressive no matter what the return number is.

      True that!
    1. Norb's Avatar
      Norb -
      Quote Originally Posted by SeveIV View Post
      I'm confused why anyone cares or is surprised by this?
      I care, I own stock too.

      Quote Originally Posted by rkswat View Post
      Numbers are awesome but I'm wondering what the return rate is/will be. I'm still sitting on mine un-opened trying to make up my mind and the "I returned my iPad" threads are popping up. Still impressive no matter what the return number is.
      Great point, I bought 2 and returned one after noticing no shortages this time around.