Serious videographers and photographers don’t use the iPhone for serious projects, but that doesn't mean the average consumer capturing video on their iPhone 4 or 4S cameras has to be shak, and poorly composed.
The iFilm looks to make steady iPhone video for the masses a pocket-able achievement. Most small camera "spider" tripods and smaller tripods are still large and cumbersome to carry around. The iFilm design on the other hand is incredibly simple an small. Using the physics of reflection, the simple add-on fits onto the iPhone 4 or 4S and uses a mirror to reflect the image to the phone’s camera while stabilizing the phone. The iFilm looks barely bigger than a Square credit card reader, and could easily disappear into a pocket, purse, backpack, or hand-bag adding no noticeable bulk.
Now, the image reflected into the iPhone’s camera will of course be a mirror image of what is intended to be shot. To solve this simple dilemma without reflecting the image off another surface the creators will release an app alongside the device that orients the image correctly. Their doesn’t appear to be much if any degradation to the quality of video being captured using the device. But, there’s no telling for sure until a production unit and the accompanying app are released.
Still, the ability to produce awesome time-lapse pieces and stable video on the fly with your iPhone and not have to lug around a silly looking mini-tripod will hopefully help rid the Internet of more vertically shot, shaky home videos. Perhaps the most convincing selling point of the iFilm is the price. Those interested in backing the Kickstarter campaign only need to donate $15 to secure their own iFilm or pledge $30 and secure three of the devices.
Cheap, effective, and stupid simple to use. If only every iDevice accessory lived by those rules.
Source: Kickstarter
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