Turns out iPhone buyers like their products.
Apple once again topped the J.D. Power customer satisfaction survey with a satisfaction score of 839 out of 1,000. The survey measures satisfaction with performance, ease of operation, features, and physical design. HTC took second place with a score of 798, Samsung followed closely behind with a score of 769, and Motorola a score of 758. The industry average score is 774. Apple was the only manufacturer who earned a 5 Power Circle Rating. HTC came close with four circles, and the remaining manufacturers managed 3 circles.
The biggest gripe consumers have with manufacturers and their devices? Battery life. According to the survey, battery life (lack there of) is the single worst aspect of owning a smartphone. As a result, owners satisfied with their device's battery life are likely to rate the manufacturer higher and purchase the same brand again.
As a result, power hungry 4G phones often come with higher rates of dissatisfaction. The shorter lifespans of 4G device batteries is only exacerbated by the increased time 4G phone users spend on their devices, thereby killing the phones quicker.
"Both carriers and manufacturers recognize the fact that battery life needs to be improved. However, the study uncovers the need for a greater sense of urgency--short battery life can result in perceived phone problems, higher rates of merchandise returns, and customer defections," ó J.D. Power and Associates Senior Director Kirk Parsons.
Apple, has a unique advantage in respects to optimizing their products as well.
"Our industry checks indicate Apple has made notable progress in improving battery life that has plagued competitors. This is due to Apple's ownership of core intellectual property including systems design, semiconductors, battery chemistry, and software," ó Sterne Agee analyst Shaw Wu said in a recent report.