Apple Clashing with Publishers Over Your Credit Card Info
In case you're wondering why all the cool magazines and newspapers you were expecting to see on the iPad haven't turned up yet on the tablet, various reports and inside accounts this week are shedding some light on the situation. You see, when Apple gets stubborn, there's no use in fighting them. That's a lesson many publishers are learning when it comes to ironing out details to bring new and emerging digital publications to the iPad.
New reports have surfaced suggesting that Apple's continuing refusal to share subscriber credit card data with publishers hoping to bring their content to Apple's hugely popular tablet has become a major obstacle in forging working relationships.
No shortage of magazines, newspapers, and other periodicals looking to sell their subscription-based content through iTunes initially sought to wrangle Apple into a deal that would have allowed the various publishers to sell the digital iPad subscriptions themselves. But no dice, said Apple, which continues to offer a 70/30 split (70% to publishers, 30% to Apple) to content providers who bring their material to the iPad. Once Apple got its way in this argument, publishers began requesting to obtain the personal user information of subscribers, including credit card information.
No dice yet again. Apple, instead, will (allegedly) only offer users an "opt-in form" that gathers and relays to publishers limited, but user-sanctioned information, like name, email, and mailing address. But no credit card data. As a natural consequence of refusing to yield to the demands of consistently displeased prospective (and current) publishing partners, Apple has struggled to bulk up its digital content offerings - a situation unlikely to change unless Apple's policies similarly change.