JP Morgan Confirms Rumors, Banks on the iPad
Weeks (if not months) ago, rumors surfaced and were covered here and elsewhere across the blogosphere about JP Morgan considering to buck the BlackBerry bandwagon common in corporate settings and, instead, dish out company iPads to its investment bankers. Today, we are learning that this once-burning rumor has now become a reality.
Two managing directors at JP Morgan in New York confirmed via email to Bloomberg News on Tuesday that JPMorgan Chase & Co. will give its investment bankers iPads "to provide an additional mobile tool." The move comes as yet another significant victory for Apple, as the boys and girls from Cupertino continue to chip away on the BlackBerry's once-formidable stranglehold on all things corporate and mobile. Brian Marshall, an analyst at Gleacher & Co., responded to the news by telling Bloomberg that “Apple represents a clear and present danger for RIM going forward. For the first time you have a viable alternative to secure mobile communications and by and large we see people moving away from the BlackBerry platform in droves in favor of the iPhone and the iPad.”
Best of all for the lucky employees at JP Morgan that get the Apple tablet as part of the new policy, they can even keep the device as long as they remain employed in their unit by the time this iPad pilot program ends next May. Of course, by then it will be time to get the iPad 2, right? For now, it appears that the second largest U.S. lender not only wants their investment bankers to leverage the power of the iPad, they also want them to have fun doing so on this incredibly popular platform. “We believe there are real benefits in our working environment that can be realized using this device – as well as the personal productivity and enjoyment that come as part of the package,” Bloomberg quotes from the email.