• Your favorite

    Apple

    ,

    iPhone

    ,

    iPad

    ,

    iOS

    ,
    Jailbreak
    , and
    Cydia
    site.
  • Billionaire Richard Branson Brings His New 'Project' to the iPad



    If you're somewhat confused as to how the iPad will "save" the publishing world when it continues to kill the printed page with each passing day, you're not alone. But as dwindling publishers look for new ways - any ways, in fact - to keep people reading something, billionaire industrialist Richard Branson - I mean, Sir Richard Branson - may very well be the knight in shining armor for the publishing world today.

    On Tuesday, Apple launched in its App Store the new "Project" reader, a free application that makes it possible to read the new "Project" magazine ($2.99 each) - the brainchild of Branson and partner Anthony Noguera (a former FHM editor). The digital publication optimized for the iPad is jam-packed with rich multimedia content, spanning "international culture, entertainment, design, business and travel." The first issue, available now, sports Tron star Jeff Bridges on the cover and delivers "an interactive 3D tour of Tokyo" on the inside.

    At present, the release of "Project" is being hailed as the biggest digital magazine development in the life of the iPad. But it's yet to be seen if this fancy, dressed up, and high-end version of similar digital magazines will truly make a splash on the iPad and, more importantly, among voracious e-readers. Regardless, if you've got the time and $2.99, you can now see for yourself what this much-hyped "Project" is all about.

    App Store
    This article was originally published in forum thread: Billionaire Richard Branson Brings His New 'Project' to the iPad started by Michael Essany View original post
    Comments 18 Comments
    1. steve-z17's Avatar
      steve-z17 -
      Tron is going to be sweet
    1. zoso10's Avatar
      zoso10 -
      $2.99 each? I don't see iPad publications growing if they're that expensive. Maybe if they offer subscriptions that lowers the price per issue it'll catch on.

      That's just like Car and Driver issues, also $2.99 each. I can get the actual magazine (you remember the ones that come in the mail?) for less than a dollar per issue!
    1. ifonemaniac's Avatar
      ifonemaniac -
      That title got me really excited....then I read the article
    1. iSteed's Avatar
      iSteed -
      Yes. If they they want e-magazines to take off they need to start offering yearly subcriptions at discounted prices. And push notifications for when new issues come out. I can think of a few magazines I'd subscribe too. I have a feeling this is coming tho. Very soon
    1. Poseidon79's Avatar
      Poseidon79 -
      $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
    1. MeRyanSch's Avatar
      MeRyanSch -
      Is that the Dude?

    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by Poseidon79 View Post
      $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
      Definitely, without having to print anything should be saving them money, but I'm loving all these mags switching to the iPad
    1. Riviera's Avatar
      Riviera -
      It's great to see someone is going "green".
      Time to save the trees.


      Sent from my iPhone using ModMyi
    1. thetoothfairy's Avatar
      thetoothfairy -
      I really like the magazines are switching to the iPad but there are tons of people hating the prices they want per month! If these companies want to do well with the iPad then I feel they need to be fair and come up with a yearly price or cheaper monthly price..... $2.99 is still a lot and people will complain about it.
    1. wirehedd's Avatar
      wirehedd -
      Quote Originally Posted by MeRyanSch View Post
      Is that the Dude?

      Yeah, man, that is absolutely The Dude. He still abides, man, The Dude abides.
    1. GenNove's Avatar
      GenNove -
      People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

      If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
    1. NDM's Avatar
      NDM -
      Quote Originally Posted by GenNove View Post
      People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

      If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
      true story.....
      but i will agree with a few and say that a yearly lower price wouldn't be such a bad thing!!
    1. Lurpticon's Avatar
      Lurpticon -
      Quote Originally Posted by steve-z17 View Post
      Tron is going to be sweet
      I like this. The first comment has nothing to do with the point of this article...lol but Tron will be sweet-
    1. FrankyMcGee's Avatar
      FrankyMcGee -
      Quote Originally Posted by iSteed View Post
      Yes. If they they want e-magazines to take off they need to start offering yearly subcriptions at discounted prices. And push notifications for when new issues come out. I can think of a few magazines I'd subscribe too. I have a feeling this is coming tho. Very soon
      I whole-heartedly agree
    1. mortopher's Avatar
      mortopher -
      Quote Originally Posted by GenNove View Post
      People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

      If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
      You are missing the issue entirely. Most people subscribe to multiple magazines. If I'm going to have to pay $3 per issue to have the digital format, I will gladly throw 4 or 5 magazines alongside my iPad that only cost me pennies on the dollar. If there is an issue of something I don't subscribe to, I have no problems paying cover price for it, I do it all the time when I am traveling, and I do buy a Wired issue on my iPad from time to time, but I will not make it a habit of regularly buying digital versions when I can get the hardcopy versions for 1/3 the price.
    1. StealthBravo's Avatar
      StealthBravo -
      Quote Originally Posted by Poseidon79 View Post
      $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
      I agree. They need to get subscriptions going on all these mags.
    1. 400milliliters's Avatar
      400milliliters -
      Quote Originally Posted by steve-z17 View Post
      Tron is going to be sweet
      Hells Yeah!!
    1. CaptainChaos's Avatar
      CaptainChaos -
      Digital magazines are going to make a killing when they settle in on the iPad. MMI should start one.