Apple continued its battle against Proview this morning in the Higher People’s Court of Guangzhou.
The Higher Court is hearing Apple’s appeal to a lower courts decision that awarded Proview rights to the iPad moniker and a sales ban on the iPad in 30 Chinese cities. Proview is arguing Apple purchased the rights to the iPad name from a Taiwanese subsidiary of Proview that did not have the rights to make such a deal. Proview released and iMac like computer back in 2000 they called the “I-PAD.” The company also recently filed for bankruptcy giving them good reason to want an out-of-court settlement from Apple.
However, Apple dismissed Proview’s $2 billion settlement request, and the recently lowered $400 million mark. Apple argued today in court that the iPad trademark is famous because of Apple.
Among consumers across the world, the iPad trademark is already uniquely connected with Apple. When consumers see a tablet with an iPad trademark, they know it comes from Apple, and not from another company. — Apple's Lawyers
With the iPad 3 around the corner the last thing Apple needs is an iPad ban in one of its largest markets.
Source: Reuters and 9to5Mac