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  • Survey: Half of New Kindle Fire Owners Will Still Buy iPad 3
    by
    Michael Essany
    Published on 02-23-2012 02:51 PM
    12 Comments Comments


    It looks like those who worried about the Kindle Fire eviscerating the iPad's market share may have been worrying for nothing. That's assuming, of course, that the latest consumer survey results prove accurate.

    According to a new TechBargains.com survey, more than half of all Kindle Fire owners will still cough up the cash to acquire a new iPad 3 once the device reaches consumers this spring.

    TechBargains.com, a deal aggregation website for electronic products, released its iPad 3 survey results today. Of the respondents, 58% want to upgrade their current tablet and 74% concede that "no tablet compares to an iPad."

    The anticipated high price tag of Apple’s next iPad is the main reason 16% of shoppers will not buy the iPad 3 and why 35% remain undecided. The survey also found that more than half of owners of the recently released Kindle Fire will buy an iPad 3.
    “When it comes to tablets, Apple’s iPad will continue to remain the leader,” said Yung Trang, President and Editor in Chief of TechBargains.com. “But what’s very interesting is that Kindle Fire was released just three months ago and yet more than half of Fire owners already know that they will, in fact, buy the iPad 3. This could be a commentary on consumer dissatisfaction with Amazon’s product or simply a message that the iPad’s user experience remains unparalleled.”

    In terms of a head-to-head match up, 53% of Kindle Fire buyers will also also buy the iPad 3. Interestingly enough, 6% will even wait in line on the release date and 17% will buy online on the release date.

    Source: TechBargains
    This article was originally published in forum thread: Survey: Half of New Kindle Fire Owners Will Still Buy iPad 3 started by Michael Essany View original post
    Categories:
    1. Apple,
    2. iPad
    Comments 12 Comments
    1. teej1410's Avatar
      teej1410 - 02-23-2012, 02:53 PM
      Ouch
    1. sziklassy's Avatar
      sziklassy - 02-23-2012, 02:57 PM
      How many people were actually surveyed?
    1. AUZambo's Avatar
      AUZambo - 02-23-2012, 02:58 PM
      I wonder if these people always wanted an iPad, but couldn't justify spending $500+ for one. When the Kindle Fire came out it gave these hesitant people an affordable option and they jumped on it. Having now experienced a tablet and realizing how much they use it they'll now spring for the more expensive model.

      Makes sense to me.
    1. sziklassy's Avatar
      sziklassy - 02-23-2012, 03:37 PM
      Quote Originally Posted by AUZambo View Post
      I wonder if these people always wanted an iPad, but couldn't justify spending $500+ for one. When the Kindle Fire came out it gave these hesitant people an affordable option and they jumped on it. Having now experienced a tablet and realizing how much they use it they'll now spring for the more expensive model.

      Makes sense to me.
      I know I couldn't justify dropping the money on a tablet. We have a touchpad with ICS, and I still couldn't really justify an iPad. Then they spring the high def screen, and of course various other upgrades, and it's a lot more justifiable to me... of course this is assuming they don't increase the price on the thing. We are finding, too, that we are traveling a lot more, and it's just more convenient to load movies onto a tablet than a notebook, even though we have a macbook air that we use for that reason.
    1. s0ulp1xel's Avatar
      s0ulp1xel - 02-23-2012, 03:59 PM
      iPad Still Is Better. IMO
    1. stevedb's Avatar
      stevedb - 02-23-2012, 05:07 PM
      This applies to half of Techbargains readers who happened to answer their survey, not half of Fire owners. My guess is that Techbargains readers are not representative of Fire owners as a whole. Take this with the grain of salt it deserves.
    1. malahhaor's Avatar
      malahhaor - 02-23-2012, 05:19 PM
      Quote Originally Posted by stevedb View Post
      This applies to half of Techbargains readers who happened to answer their survey, not half of Fire owners. My guess is that Techbargains readers are not representative of Fire owners as a whole. Take this with the grain of salt it deserves.
      +1 on that. I don't think this is a good representation of the market and does not make sence to me. People so eager to get the next gen iPad would not have spent money on fire.
      I also don't understand the fascination with these products. They are nice, sure. I got iPad 2 my self but to be so married to it and rush out and snatch one just because it's the latest from apple I can't understand. Specialy if One already has an android tablet or anything else with equivalent specs
    1. unison999's Avatar
      unison999 - 02-23-2012, 08:25 PM
      Quote Originally Posted by stevedb View Post
      This applies to half of Techbargains readers who happened to answer their survey, not half of Fire owners. My guess is that Techbargains readers are not representative of Fire owners as a whole. Take this with the grain of salt it deserves.
      +2

      #1 This survey actually achieves nothing except what the person who started survey wanted to achieve, to promote iPad.

      #2 Why ask Fire owners if they wanted to switch to iPad? Because people who bother to answer are the people who are most likely to switch and the ones that answer they want to stay with Fire are the die hard users who bother to answer. If they asked iPad owners if they will switch the result will most likely be very similar. Therefore by choosing 1 question over the other it shows which they prefer.

      #3 Doing this survey so close to the iPad launch, it would further enhance the "want to switch crowd" to answer question.

      This survey means less than a grain of salt, it only means 1 molecule of NaCl to me.
    1. timbo's Avatar
      timbo - 02-23-2012, 09:43 PM
      I am very disappointed with my Kindle Fire. I will defiantly get an iPad 3. especially if there is an 8" model.
    1. Cellular's Avatar
      Cellular - 02-23-2012, 10:07 PM
      Surveys done by these people were more than likely done when people were in front of an iPad kiosk rendering the survey inconclusive.
    1. sziklassy's Avatar
      sziklassy - 02-24-2012, 12:20 PM
      Quote Originally Posted by timbo View Post
      I am very disappointed with my Kindle Fire. I will defiantly get an iPad 3. especially if there is an 8" model.
      Did you really think you;d be getting a $500 tablet for $200?
    1. unison999's Avatar
      unison999 - 02-25-2012, 01:07 PM
      Quote Originally Posted by sziklassy View Post
      Did you really think you;d be getting a $500 tablet for $200?
      incorporating retina display I doubt it would be $500, if it cost more to manufacture Apple also have to make more.