Apple Releases Two New iPhone 4S Ads Which Showcase Siri
Apple recently posted two new video ads showcasing how Siri on the iPhone 4S can help people achieve their dreams. In this particular case, the dreams include cross-country road trips and playing in a rock band.
The two new ads were released recently on both Apple’s website and its YouTube channel as a part of a series of ads for the company’s latest product, the iPhone 4S. These two new commercials join previous commercials, which highlighted iCloud and the new camera found on the device, along with where the bulk of the advertising efforts have been spent, showcasing Siri.
In the first commercial titled “Road Trip,” a couple continually asks for directions, nearby locations, activities, and other information while on their trip from the east coast to the west coast in the United States. Siri provides useful information in all aspects of their cross-country trip. The commercial ends with the couple standing at the Pacific Ocean where the woman tells Siri to “Remind her to do this again,” at which point Siri responds “okay, I’ll remind you.”
The next commercial titled “Rock God” begins with a boy telling Siri that he has to get a guitar. Siri helps him learn to play his instrument, make a list of band names, and send messages to his friends that his band will be playing in a garage. To add a bit of humor to the commercial, the boy tells Siri to call him a “Rock God” at the end of the commercial, at which point Siri responds with “From now on, I’ll call you ‘Rock God’. OK?”
The commercials are trying to show the average consumer all the different things Siri is capable of doing. Many of you folks who read ModMyi
frequently are probably well aware of all the features showcased in the commercials but the average consumer might not be. The features are highlighted in a continued effort to show that Siri is more than just a gimmick as many people continue to voice their disappointment in the voice assistant.