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  • Report: Apple May Instantly Claim 5% of HDTV Market


    Apple's rumored forthcoming connected HDTV could immediately make the Cupertino, California tech giant a giant in an entirely new industry.

    According to the conservative estimates of Ben A. Reitzes of Barclays Capital, an Apple product offering of no more than $1,500 could put the iPhone maker on pace to claim as much as 5% of the HDTV market in the product's first year of availability. Along with that market share would come roughly $17 billion in revenue.

    In the big picture, Reitzes tells investors, we have to view Apple's TV product as more than just a snazzy flatscreen with iOS integration.

    "Apple's eventual television could be so much more than a TV including gaming, video, communication, content delivery, apps, computing and all the capabilities of the current Apple TV it is not really fair to compare it to products already available on the market," Reitzes proposes.

    "It appears more and more likely that the company is actively engaging partners about a potential device and content," he adds. "If Apple were to sell a TV, we continue to believe its margins and pricing could be industry leading given its vertical integration with content. We believe that Siri could be used as a groundbreaking interface for TV,which could be used as a content hub glued together by iOS and iOS devices."

    Although the industry feels geared up and poised to welcome the Apple HDTV this summer, Reitzes believes a launch may not actually come until after Apple enters fiscal 2013, which begins this October.

    Source: Barron's
    This article was originally published in forum thread: Report: Apple May Instantly Claim 5% of HDTV market started by Michael Essany View original post
    Comments 22 Comments
    1. iPhonePutz's Avatar
      iPhonePutz -
      Quote Originally Posted by RandyTG View Post
      Even though an iTV will most likely have a lot of cool features and an equal amount of iDevice integration, the TV itself must have the same features and capabilities or better than those already on the market; like screen rate (240Hz or better), resolution (1080p), Dynamic Contrast Ratio, etc.
      Being that Dynamic Contrast Ratio is a BS marketing term that doesn't mean squat (panel manufacturers specify contrast ratios, and the marketing teams for the tv manufacturers come up with the DCR) Apple can specify whatever they want. Last time I checked, there was no standard for testing DCR which is why we see ridiculous 100k+ numbers.
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by Moreno53 View Post
      Why would anyone buy a new TV every year? That makes no sense???
      It is an exaggeration for effect.

      Apple is know to "obsolete" their devices and stop support them after a few years, so what happens when Apple stop supporting the TV?