Samsung's Super Bowl Ad Takes Another Jab at Apple
Samsung’s much anticipated anti-Apple campaign ad aired during a break in the fourth quarter of the Super Bowl XLVI just earlier today. The 90-second spot, which was set to the British band, The Darkness’ 2003 hit “I Believe in a Thing Called Love,” depicted Apple users being tired of waiting for “the next best thing” and decided to convert to the new Samsung product. According to an estimate provided by the financial blog 24/7 Wall St, the ad estimated out to cost roughly $10.5 million in airtime alone and included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears’ standout linebacker Brian Urlacher.
For those of you haven’t seen the advertisement, you can see it below:
The ad begins with the typical hipsters waiting in line for what is assumed to be the launch of the new iOS device. They complain about how long they’ve been waiting when one of them spots a Galaxy Note and ends up asking “what is that?!” From there, things take a new and surprising twist (compared to older advertisements) and soon everyone is using the Galaxy Note to make movies, take pictures, and even grab an autograph from Urlacher. There was also an appearance by the “barista” character from previous ads in the campaign, who ends up saying “well that was over the top,” at the end of the commercial.
It was a bit of a surprise to see Samsung switching their advertisement from the Galaxy S II to the Galaxy Note but it seems to make sense for them to be advertising that. The Note is Samsung’s new device which is larger than a phone but not quite the size of a tablet, sporting a 5.3 inch screen, a 1280x800 pixel screen, a 1.5 GHz dual core processor, 16 GB of internal memory, an SD card reader, and 4G-connectivity.
The device is Samsung’s answer to set itself apart from Apple’s handset and tablet offerings. It utilizes the stylus as its main form of input instead of the finger-based scheme which was made popular by the original iPhone. In today’s commercial, the capacitive “pen” is quite heavily reference and seems to be a throwback to the older PDA market. AT&T is set to begin sales of the Note on February 19th and will be offering the Android device for $299 on a two-year contract.
We’d like to hear your opinion of the commercial below! Do you think that Samsung’s Galaxy Note will be a competitor to any of Apple’s iOS devices? Share any thoughts and opinions below!