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  • Samsung's Super Bowl Ad Takes Another Jab at Apple


    Samsung’s much anticipated anti-Apple campaign ad aired during a break in the fourth quarter of the Super Bowl XLVI just earlier today. The 90-second spot, which was set to the British band, The Darkness’ 2003 hit “I Believe in a Thing Called Love,” depicted Apple users being tired of waiting for “the next best thing” and decided to convert to the new Samsung product. According to an estimate provided by the financial blog 24/7 Wall St, the ad estimated out to cost roughly $10.5 million in airtime alone and included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears’ standout linebacker Brian Urlacher.

    For those of you haven’t seen the advertisement, you can see it below:



    The ad begins with the typical hipsters waiting in line for what is assumed to be the launch of the new iOS device. They complain about how long they’ve been waiting when one of them spots a Galaxy Note and ends up asking “what is that?!” From there, things take a new and surprising twist (compared to older advertisements) and soon everyone is using the Galaxy Note to make movies, take pictures, and even grab an autograph from Urlacher. There was also an appearance by the “barista” character from previous ads in the campaign, who ends up saying “well that was over the top,” at the end of the commercial.

    It was a bit of a surprise to see Samsung switching their advertisement from the Galaxy S II to the Galaxy Note but it seems to make sense for them to be advertising that. The Note is Samsung’s new device which is larger than a phone but not quite the size of a tablet, sporting a 5.3 inch screen, a 1280x800 pixel screen, a 1.5 GHz dual core processor, 16 GB of internal memory, an SD card reader, and 4G-connectivity.

    The device is Samsung’s answer to set itself apart from Apple’s handset and tablet offerings. It utilizes the stylus as its main form of input instead of the finger-based scheme which was made popular by the original iPhone. In today’s commercial, the capacitive “pen” is quite heavily reference and seems to be a throwback to the older PDA market. AT&T is set to begin sales of the Note on February 19th and will be offering the Android device for $299 on a two-year contract.

    We’d like to hear your opinion of the commercial below! Do you think that Samsung’s Galaxy Note will be a competitor to any of Apple’s iOS devices? Share any thoughts and opinions below!

    Source: SamsungMobileUSA
    This article was originally published in forum thread: Samsung's Super Bowl Ad Takes Another Jab at Apple started by Akshay Masand View original post
    Comments 55 Comments
    1. xtacy's Avatar
      xtacy -
      Okay will be honest here :
      For me
      Jailbroken iOS > Android > iOS . I possibly can't use stock iOS . Am talking about software and not hardware.
      As a complete unit an iPhone would be better then any Samsung or htc device hands down. I trust apple and know their devices won't be of inferior quality.

      Having said that 10.5 mil dollars on an ad like that -------> lol at Samsung or the person who says that ;-)
      Just bought a S2 yesterday even though I am kind of liking the display size ( prefer 4 inch then the 4.3 though)and freedom an user gets using it , It just feels better using an iPhone .

      M not a fanboy of apple/android . Both are good devices depending on what user wants. If some day jailbreaking community declines then yeah I would use android till then it's iOS For me.i still don't get the apple and android bashing..
    1. The Highlander's Avatar
      The Highlander -
      I had the 4S. Returned it for a Samsung SkyRocket... Sold the Skyrocket and lost money to buy back a 4S.

      That being said. There are MANY advantages to running a bigger screen. When I got the SkyRocket I was amazed by the NOTE. I wanted the NOTE. It was big enough to use as a mini tablet without having to carry both devices. It served the purpose of a "life size" agenda and not a tiny one. The device handling will be obviously different than a smaller iPhone and thus you get used to it without it being annoying. If people might seem weird to take it to its ear to answer a phone call, well... 1) I always have my bluetooth and 2) its not an iPad or something similar. It still just fits.

      While iOS is simply better in ALL respect to android (for me) there are some cues Apple should take if they want to dominate the market. Take for instance LockInfo. One of the things I missed from android was the ability to have my Todo List and calendar on my homescreen. Albeit I did miss from a jailbroken iPhone (when I had my Android) that I had it on the lockscreen.

      5.3 is NOT too big for a phone. Watch all the reviews of it and people have been in love with the device.

      Be a fan... Not a fanatic!
    1. StaticFX's Avatar
      StaticFX -
      Quote Originally Posted by Raptor2213 View Post
      I agree, a stylus on a phone is kinda retarded. It's just another thing to lose.

      My biggest issue is that Samsung thinks that it will earn points for it's blatant Apple bashing. I've actually LOST a lot of faith in the company since all they're doing right now is running an Apple smear campaign.
      (Unlike Chevy, who's doing it right with a light ribbing)
      yeah and ford called "Foul" to that Chevy ad before the SuperBowl was even done! lol
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by Raptor2213 View Post
      I agree, a stylus on a phone is kinda retarded. It's just another thing to lose.

      My biggest issue is that Samsung thinks that it will earn points for it's blatant Apple bashing. I've actually LOST a lot of faith in the company since all they're doing right now is running an Apple smear campaign.
      (Unlike Chevy, who's doing it right with a light ribbing)
      I didn't watch the game -- forgot it was on until last few minutes... but that is a pretty cool ad. And, yeah, that's the way to take on the competition.

      I recall one of the complaints about the iPhone was that it was 'sooo big' compared to other current phones in the marketplace.
      If they want to keep it thin and keep making it wider, I predict more of them breaking due to people sitting on them as they put them in their back pockets, or sides of purses and forget as they sit or bang their stuff around.

      A stylus? Cool... saves you $3, if you care. The best part is encouraging people to 'sign' using the stylus -- I hope people don't mind having their signature stored and used later for fraudulent purposes -- Ah HAHAHAHA!
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Quote Originally Posted by NakedFaerie View Post
      The Galaxy 1 is better than the iPhone 4. The Galaxy 2 kicks *** over the 4S.
      There will be no doubt the Galaxy 3 will kick *** over anything Apple will bring out.
      When will Apple learn that we want the phone the way WE want it as its OUR phone NOT theirs.
      I doubt Apple are that smart so I will be looking forward to the Galaxy 3 as that will be an awesome phone.
      It's not that hard to jailbreak. An iPhone with Cydia cannot even be touched, and that's hard to argue. Who cares what something is like out of the box?
    1. cwproctor's Avatar
      cwproctor -
      Features, smeatures. When it gets too big to put in your pocket, it's not practical for me. Whatever.
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by CCNPJediHacker View Post
      Fairy is a very apt name for you, maybe fairyid**t would have rounded it off better.

      I left apple after the 3G and bought nearly every flagship android device after that right up to the SGS2. The SGS2 is a pile of garbage, the screens have lots of problems with piss yellow calibrations and I went through 5 until I got one with a normal screen. I wished I had never left apple for two years as all I had was grief with unstable roms and real 3rd rate apps. Upon release of the 4s and iOS 5 I knew it was time to return, and I have been buzzing ever since. And now with iCloud and iTunes mate it really does rule. I hope android can respond as competition breeds innovation, but apple have well and truly taken a big leap ahead. Also ICS is a regression and definitely not a progression for android smartphones, it only looks and feels good on tablets really.
      Exactly... there is more to the phones than just the phone hardware itself. There is the operating system & the user experience. Android hasn't been able to get the second part right IMHO.
    1. The6uest's Avatar
      The6uest -
      Quote Originally Posted by CCNPJediHacker View Post
      Everytime you post a sammy video you neglect to make the YouTube link viewable to iOS users. Some of us are at work and can't see it other than on our devices;/
      If you go to their site in Safari instead of using their app, the link works there.
    1. Acill's Avatar
      Acill -
      For me its not the hardware alone. Apple makes some damn fine hardware, and its much better then any of the Android stuff out currently from what I have seen. Being in the Navy I see a lot of people with a lot of phones day to day, and I have had most of them Galaxy phones in my hand one time or another.

      What does it for me is the integration of ios and the Mac. Both my iPad and iPhone 4 are jail broken, but even when they were not I still love the way all my apps, music and setting are the same on all my devices. Im sick of helping my family members get the Android phones they have working even remotely close to what my iDevices can do just out of the box. As long as the Android builders dont get that part down, they will never have a chance to take over.

      Do any of you that use Android not miss the tight integration the idevices use, or is it more of a Mac user thing and its not done as well for those on Windows? I'm curious to know.
    1. christoforo's Avatar
      christoforo -
      What happens when apple makes a stylus for the iPad/iPhone and everyone starts acting like they invented it. Kind of like Siri.
    1. Channan's Avatar
      Channan -
      Quote Originally Posted by se7endreams View Post
      NakedFaerie..what the hell are you doing on an apple site? seriously..
      Exactly. The iPhone isn't the only Apple product. I love my MBP, iPad 2, Apple TV 2, and even my iPhone 4 that I use like an iPod touch. I just prefer Android for my phone.
    1. trek-life's Avatar
      trek-life -
      Quote Originally Posted by christoforo View Post
      What happens when apple makes a stylus for the iPad/iPhone and everyone starts acting like they invented it. Kind of like Siri.
      Or we can talk about what's actually happening right now, in reality and not false future.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by Acill View Post
      For me its not the hardware alone... What does it for me is the integration of ios and the Mac.
      That's the biggest selling point to me, and one of the reasons that MS fails. Too bad MS didn't start out with their own PC before they grew to monopoly proportions our they might have had the tight integration between SW and HW that Apple does. That's also the number one reason I give when talking to ppl about why I go Apple even though, yes, they are more expensive: everything works well with everything else and I can expect enhancements to that in the future.

      I started with a Mac because I was tired of the Windows crashing BS and Linux was just not supported well in the main stream (not brick-n-mortar and no Genius Bar -- even for all it lacks). After that... Trying to get my Motorola phones running Windows Mobile ick (company policy) to play nice with Mac didn't work (software nonexistent or sucked), so I went iphone. All iPods worked with Mac nicely and then saw that if I went Apple TV I could get everything from iPhoto or iTunes on the big screen (no need to mess with Myth or any other contrived solution). When I'm on the road I don't have to answer any strange support calls from my family (other than, 'I turned the powerstrip off since I was leaving--turn it back on') because everything typically 'just works'. For all they may do wrong, Apple does a bunch right.
    1. sziklassy's Avatar
      sziklassy -
      It's unteresting to me how some of you are pointing to the Chevy ad as being more classy. They actually name their competitor and call them inferior. Samsung does no such thing. Everything is just implied. There is no mention of Apple or the iPhone whatsoever in the ad. In fact, in the superbowl ad, they mentioned people are missing "the big game" for this phone. There isn't even a phone made by Apple to be standing in line for right now. Once again, all the Apple die-hards are getting upset. Samsung is still making waves, I see.
    1. trek-life's Avatar
      trek-life -
      Quote Originally Posted by sziklassy View Post
      It's unteresting to me how some of you are pointing to the Chevy ad as being more classy. They actually name their competitor and call them inferior. Samsung does no such thing. Everything is just implied. There is no mention of Apple or the iPhone whatsoever in the ad. In fact, in the superbowl ad, they mentioned people are missing "the big game" for this phone. There isn't even a phone made by Apple to be standing in line for right now. Once again, all the Apple die-hards are getting upset. Samsung is still making waves, I see.
      Samsung is doing well true enough. That comes with the territory of making a good product, not necessarily by making commercials. I think "upset" is an exaggeration, my opinion is that anyone who takes this all too seriously is likely an idiot. That goes for being too mad at it, or too happy for it. Use what you use and concern yourself with that.

      As for the commercial I generally thought it was a poor commercial to begin with, it was busy and all over the place. There was a point where I had no clue what was going on in it. Kinda silly too. The Chevy commercial was direct and too the point while still being clever and entertaining. Just come out and say it "we make a better product."
    1. GmAz's Avatar
      GmAz -
      Quote Originally Posted by Norb View Post
      "IT HAS A PEN?!"

      Ohh it's a feature... weird cuz I rather not have a pen.

      BTW I love that the biggest "innovation" on most android products are bigger screen sizes and more cores... I see they are aiming at the crowd that likes to overcompensate.
      Since when did Android become hardware? Have you even seen Android 4? It kicks iOS's *** is so many ways that iOS decided to steal many of its ideas. Sorry, but iOS is playing catch up in a serious way.
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Remember the very FIRST iPhone keynote? "Who want's a stylus? Nobody wants a stylus!"

      ...And is waiting in line really the only thing they've got on Apple here? That has nothing to do with the product whatsoever, except for the fact that people want it, which is for a reason.
    1. bigliquid530's Avatar
      bigliquid530 -
      Go Bears......
    1. TheDirtyDiddler's Avatar
      TheDirtyDiddler -
      Quote Originally Posted by GmAz View Post
      Since when did Android become hardware? Have you even seen Android 4? It kicks iOS's *** is so many ways that iOS decided to steal many of its ideas. Sorry, but iOS is playing catch up in a serious way.
      The only reason Android ever puts out an idea before Apple is because they're okay with implementing it poorly. Apple takes time to make things work well, and more often than not, they're being worked on already - before Android releases them.
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by TheDirtyDiddler View Post
      It's not that hard to jailbreak. An iPhone with Cydia cannot even be touched, and that's hard to argue. Who cares what something is like out of the box?
      I agree that the best phone right now is probably a jailbroken 4S, but sadly it IS getting harder to develop jailbreaks. Out-of-the-box might be all you get with the iPhone 5 - and if so, the Galaxy S3 would be a serious contender.