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  • Bob Borchers Recalls How Steve Jobs Inspired Original iPhone Team


    At a recent academic lecture by former iPhone product marketing engineer Bob Borchers, the Cupertino colleague of Steve Jobs fondly reflected on how the late Apple CEO "motivated" the first team that designed and created the revolutionary first generation iPhone.

    According to Borchers, Jobs wasn't principally concerned with creating a high-end snazzy mobile device for powering diverse apps. Rather, Jobs wanted to his team to bring to life a device that owners would simply never want to be without.

    "What's interesting is that the challenge Steve laid out for us when we created the iPhone wasn't to make a touch-screen device that would play apps and do all of this stuff," said Borchers, who is recognizable for his participation in various iLife and iPhone guided tour videos. "His [charge] was simple. He wanted to create the first phone that people would fall in love with. That's what he told us."

    Jobs reportedly told his crew that he wanted the iPhone to be a revolutionary mobile phone, the best iPod produced to date, and also that which lets users carry ‘the internet in their pocket.’

    "Now if you're an engineer, like I am by training, you're like 'what the heck does that mean?'" Borchers continued. "But he was right. The idea was, he wanted to create something that was so instrumental and integrated in peoples' lives that you'd rather leave your wallet at home than your iPhone."

    Borchers remained with Apple until the iPhone 4 was introduced in 2010. He left to become a venture capitalist with Opus Capital where he now focuses on helping find the next Apple. According to Borchers, he moved on from Apple to "get small again."

    Source: Apple Insider
    This article was originally published in forum thread: Bob Borchers Recalls How Steve Jobs Inspired Original iPhone Team started by Michael Essany View original post
    Comments 9 Comments
    1. *T*'s Avatar
      *T* -
      Typical Steve. What an extraordinary man
    1. hogcia's Avatar
      hogcia -
      I was playing apps on my iPhone 3G before the AppStore even existed! I think the hackers get ZERO credit for what THEY invented FIRST!
    1. foolish813's Avatar
      foolish813 -
      Note to self: Buy Opus Capital
    1. A3gOwner's Avatar
      A3gOwner -
      Quote Originally Posted by hogcia View Post
      I was playing apps on my iPhone 3G before the AppStore even existed! I think the hackers get ZERO credit for what THEY invented FIRST!
      Sorry buddy that's not true. All iPhone 3G came loaded with 2.0.1 or higher which brought with it the AppStore. A 2g maybe not a 3G though.
    1. Colacone's Avatar
      Colacone -
      Quote Originally Posted by hogcia View Post
      I was playing apps on my iPhone 3G before the AppStore even existed! I think the hackers get ZERO credit for what THEY invented FIRST!
      Exactly!!! My A5s are loving cydia.
    1. iBanks's Avatar
      iBanks -
      Quote Originally Posted by A3gOwner View Post
      Sorry buddy that's not true. All iPhone 3G came loaded with 2.0.1 or higher which brought with it the AppStore. A 2g maybe not a 3G though.
      It's true. Lights Off I believe was the very first game to the iPhone and was released on Installer way back when. Before Cydia and AppStore came around.
    1. Jacobh4's Avatar
      Jacobh4 -
      Quote Originally Posted by iBanks View Post
      It's true. Lights Off I believe was the very first game to the iPhone and was released on Installer way back when. Before Cydia and AppStore came around.
      What he's saying is the iPhone 3G had the AppStore already on it, but the iPhone 2G didn't. So the original person that said that, could have been talking about the iPhone 2G instead of a 3G.
    1. steve-z17's Avatar
      steve-z17 -
      Sounds like SJ, I'd say he almost never new what the final product would be but he knew what he wanted it to be for the customer from the very beginning.
    1. A3gOwner's Avatar
      A3gOwner -
      Quote Originally Posted by Jacobh4 View Post
      What he's saying is the iPhone 3G had the AppStore already on it, but the iPhone 2G didn't. So the original person that said that, could have been talking about the iPhone 2G instead of a 3G.
      Exactly what I'm saying.

      Quote Originally Posted by iBanks View Post
      It's true. Lights Off I believe was the very first game to the iPhone and was released on Installer way back when. Before Cydia and AppStore came around.
      Sorry but I know what installer was, I was saying that the AppStore came preinstalled on all 3G sold.