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  • RIM's PlayBook to Deliver Lower Price Tag than iPad



    As we all know by now, Research in Motion is joining the competitive tablet marketplace with its new touchscreen iPad rival dubbed the PlayBook, due out early next year. Until now, many have speculated about the ultimate cost of the device and how it will size up against the dominant Apple tablet. In a new interview with Bloomberg, RIM co-Chief Executive Jim Balsillie is shedding some light on this burning question.

    Promising competitive pricing, the PlayBook will retail for less than $500. The low end iPad currently runs $499. From the sound of it, however, its unlikely that the PlayBook will match that price. Industry analysts widely believe the eventual price tag will range somewhere between $399 and $489. While lower priced than the iPad, it still may not be enough of a sweet offer to convince prospective tablet buyers to look beyond the iPad - especially since RIM will not initially provide the PlayBook with built-in cellular wireless capabilities. Subsequent generations of the PlayBook - if there are to be any - would likely come at a much higher cost than the first-gen model arriving during the first quarter of 2011.

    In the bigger picture, of course, competition between the likes of RIM and Apple (with similar offerings from Samsung on the way) will mean lower prices for all tablets in the future. It's a win-win for consumers, says Matt Thornton, an analyst at Avian Securities LLC in Boston who spoke with Bloomberg. ‘There’s going to be a lot of tablets on the market so I think pricing is going to start coming down,” he said.

    Bloomberg
    This article was originally published in forum thread: RIM's PlayBook to Deliver Lower Price Tag than iPad started by Michael Essany View original post
    Comments 28 Comments
    1. Treeml's Avatar
      Treeml -
      Innovation and usefulness aren't lacking in the competitors products. (perhaps design innovation is though)

      Apples beautiful designs which create complete and utter brand loyalty in their customers is what sets them apart......my point was price is irrelevant to people who buy apple products. They would probably buy them if they were 100% more expensive then they are now. Because they are beautiful. I think the innovation (of their software), and usefulness (of all of their products) is not any better then many of their competitors.
    1. elite_jounin's Avatar
      elite_jounin -
      I don't see the argument here really. The device is awesome, and it's the closest thing competing/surpassing apple in it's current state. When I saw this I thought " WOW, blackberry isn't done yet eh? IMPRESSIVE " i'm not saying i'm going to go out and buy it, but I like the leading direction their taking.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by kingboarder View Post
      Well, if I run it on a Windows PC in the office, flash might be more stable but the OS is crashing.....nothing really accomplished doing that

      Don't get me wrong though, I love flash content. For example the Avatar Movie homepage, which is completely interactive. However, I do think that Adobe has to work on how many resources flash consumes. I mean the example of the new MacBook Air gaining about 2 hours of battery life just by not installing flash, makes it look pretty bad. If I were a developer of Adobe's flash team, that would really concern me.

      Anyway, concerning the actual topic:
      I think, I would buy the Blackberry Playbook, unless Apple drastically improves the second generation iPad. For example the one thing that actually made me get rid of the iPad again was that I couldn't use multiple tabs without Safari constantly reloading when I switched tabs. I hope that the Playbook handles that better or that Apple will fix Safari.
      This isn't to protect Adobe or their Flash, but WTF kind of PCs are you people running that Flash crashes your Windows machines? I have run home-built to prefab machines and have NEVER had a crash due to flash. Hell, I haven't had a crash running Windows 7... PERIOD! Either I am the luckiest person on earth and it's time for me to buy that lottery ticket (unlikely since I have friends in the same boat), or there are just a bunch of idiots on here giving unnecessary hate.

      Quote Originally Posted by MindGem View Post
      The OS on that is pretty un-professional looking.
      You're right. iOS with it's 4x5 grid of square icons looks far more professional...
    1. CaptainChaos's Avatar
      CaptainChaos -
      Quote Originally Posted by kingboarder View Post
      yeah...that sounds kinda impossible.
      I mean Adobe's "awesome" flash player even locks up browsers on the 12 core MacPro I use at work!!!
      That is the fault of OSX. Flash runs smoothly on my 8 core HP DV7. iTunes on the otherhand...
    1. certifiablygeek's Avatar
      certifiablygeek -
      Shouldn't a 7" tablet be cheaper than a 9.7" one? I'll grant that the PlayBook has features that the iPad doesn't, but iPad 2 will likely include many of those at the current iPad price, and PlayBook will be competing with that more than the original iPad.

      Maybe I'm way off base...
    1. Daps's Avatar
      Daps -
      RIM needs to show me the OS. I tired of seeing videos. I wonder what the app support is going to be like. Netflix and etc.

      I wanted a 7" tablet but so far no one's really stepping up to the plate. Samsung price kills it for me and Google really isn't giving too much info on it's OS as far as it relates to tablets.

      I will take a look at the LG tablet and it's 8.9" screen and what the iPad 2 has to offer. It's not really fair to compare the new tablets to the iPad.
    1. elite_jounin's Avatar
      elite_jounin -
      Quote Originally Posted by sziklassy View Post
      This isn't to protect Adobe or their Flash, but WTF kind of PCs are you people running that Flash crashes your Windows machines? I have run home-built to prefab machines and have NEVER had a crash due to flash. Hell, I haven't had a crash running Windows 7... PERIOD! Either I am the luckiest person on earth and it's time for me to buy that lottery ticket (unlikely since I have friends in the same boat), or there are just a bunch of idiots on here giving unnecessary hate.



      You're right. iOS with it's 4x5 grid of square icons looks far more professional...
      Couldn't agree with you more!
    1. athleticswimmer's Avatar
      athleticswimmer -
      haha! remember the old days when apple and blackberry just use to be a fruit!!!...well I dont...