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  • Apple Lets Verizon Produce iPad Commercial



    Someone should check on Steve Jobs right away. He is obviously not acting like his usual self. In fact, Jobs - or someone else very high up at Apple - has either lost their mind completely or flip-flopped entirely on Apple's longstanding vice grip on TV commercials promoting Apple products. It's a reality that came to light this week as Verizon - yes, Verizon - has introduced its very own TV spot for the iPad.

    Promoting the tablet and Verizon's MiFi for wireless Internet connection, the new commercial represents such a dramatic change of pace for Apple that it's almost difficult to fathom. AT&T, for example, which carries the iPhone exclusively in the United States, still is not permitted by Apple to independently produce original commercial advertisements for the smartphone. Somehow, Verizon isn't being held to the same rule, and now the rival carrier finds itself free to produce an original iPad commercial.

    Although rumors have swirled about carrier expansion since AT&T was first announced as Apple's exclusive partner on the iPhone, Verizon and Apple have arguably worked closer this year than almost anyone first thought possible. Yet it should be noted that Apple's coziness with Verizon is just one small aspect of an entire outreach policy for Apple that has the Cupertino based tech giant similarly working with more retail outlets than ever before to carry Apple products. So while Verizon may feel special, Apple is simply making the smart business choice to expand its product availability and exposure to as many consumers in the mass market as possible. If nothing else, this commercial may just reflect that policy.

    Verizon
    This article was originally published in forum thread: Apple Lets Verizon Produce iPad Commercial started by Michael Essany View original post
    Comments 25 Comments
    1. athleticswimmer's Avatar
      athleticswimmer -
      Quote Originally Posted by plumoso View Post
      Verizon sucks idk why apple let this happen
      ^^^^ is this guy for real?
    1. CZroe's Avatar
      CZroe -
      Quote Originally Posted by Zokunei View Post
      So are all of the commercials for the iPhone 4 by at&t? Every one of them mentions a feature the iPod touch 4 also has and then continues to say "Only on the iPhone 4.". I really don't know who makes the commercials. Maybe Apple hires some other company. Maybe Apple and at&t work together. Maybe they are by at&t. But I think most of you guys need to calm down over a single statement that Apple has been the only one to make ads for iDevices.
      No they don't. If it's not only on iPhone 4, they wouldn't say that in a new commercial. Get real. Also, this is about the news being valid in the first place and that same claim is running rampant everywhere else too. The original iPhone commercial shows many activities that you can do on an iPod touch and continually says that your iPod can't do this... or this... or this... or, for that matter [phone rings], this [phone is answered and goes off screen presumably to converse]. It was demonstrating CoverFlow, music playback, web browsing, etc, all of which you can do on the iPod touch series. Of course, after that, they dropped the "only on iPhone" bits for the things that truly were only for iPhone.

      Quote Originally Posted by athleticswimmer View Post
      ^^^^ is this guy for real?
      Probably brainwashed himself to justify AT&T exclusivity for his idealistic view of Apple (they can make no bad/wrong decision in his eyes).
    1. Zokunei's Avatar
      Zokunei -
      Quote Originally Posted by CZroe View Post
      No they don't. If it's not only on iPhone 4, they wouldn't say that in a new commercial. Get real. Also, this is about the news being valid in the first place and that same claim is running rampant everywhere else too. The original iPhone commercial shows many activities that you can do on an iPod touch and continually says that your iPod can't do this... or this... or this... or, for that matter [phone rings], this [phone is answered and goes off screen presumably to converse]. It was demonstrating CoverFlow, music playback, web browsing, etc, all of which you can do on the iPod touch series. Of course, after that, they dropped the "only on iPhone" bits for the things that truly were only for iPhone.
      Watch the new ad: "Every" on Apple's channel (youtube.com/watch?v=IeDTJZtFfI0&feature=youtube_gdata_player). It's from Oct 5th. Almost a month after the new iPods. What commercials have you been watching? I've never seen an iPhone commercial that doesn't say "Only on the iPhone."
    1. hollow0's Avatar
      hollow0 -
      Quote Originally Posted by CZroe View Post
      Are you kidding? AT&T makes iPhone commercials ALL THE TIME and Apple let's them get away with aping their style completely. AT&T has made their own commercials for every iPhone product and probably makes and iPad commercial or two as well (I haven't paid attention). AT&T even makes multiple FaceTime commercials saying "Only on iPhone" despite the fact that it's:
      A) An open standard
      B) Available on iPod touch (latest gen)
      C) Has nothing to do with AT&T (can't normally be used with their services)

      And, yes, the latest commercial for FaceTime stating that WAS after the latest iPod touch was made and yet AT&T still said "only on iPhone."

      You can spot them because they usually have a quick AT&T logo and no music, like this:
      http://www.youtube.com/watch?v=niOCm...e%20commercial
      Lol that's an apple commercial. They just added the att logo at the end. Apple always makes their own commercials. This is a first time that a vendor has done one.
    1. Comedy's Avatar
      Comedy -
      I spend a lot of time in both the US and the UK, I see the same iPhone commercials in both countries except for one difference. In the US you briefly get an 'Only on AT&T' clip and in the UK until recently you got an 'Only on O2' page. Saw the same ad in France too with 'Only on Orange'.

      Plus the ads stink (in a good way, of course) of Apples marketing technique.

      Oh, in relation to another answer on the topic. I'll drop this here too...

      Verizon working on CDMA network for simultaneous voice and data services