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  • Steve Jobs Bumps Justin Bieber for Super Bowl Inspiration at Best Buy


    Consumer electronics retail giant Best Buy is paying a subtle tribute to Steve Jobs this Super Bowl weekend by changing up its ad strategy to reflect the genius of the late Apple chief.

    According to a report Wednesday from Bloomberg, Best Buy's Super Bowl commercial won't feature the traditional parade of celebrities. Instead, the passing of Steve Jobs has prompted the retail giant to re-evaluate who today's biggest "stars" truly are.

    This year, don't look for Ozzy Osbourne or Justin Bieber, who starred in Best Buy's 2011 ad, to make a splash on Super Bowl Sunday in partnership with Best Buy. This time around, Best Buy is focusing on "innovators who could personify Best Buy’s selling premise: that no one knows more about gadgets and how they work together than the chain’s blue-shirt sales force."

    Until Steve Jobs died, Best Buy Co. was plotting a familiar course for its Super Bowl ad: hiring a celebrity spokesman. Then all the tributes poured in after the Apple Inc. founder’s Oct. 5 death, and Best Buy’s U.S. marketing chief, Drew Panayiotou, realized Silicon Valley inventors are today’s stars.
    So what will the ad from Best Buy look like on Sunday? According to today's report, it will spotlight inventors Philippe Kahn (camera phone pioneer), and Kevin Systrom (developer of Instagram). “They may not be at the same level as Steve Jobs, but they created some amazing stuff,” says Panayiotou.

    By the way, this is the first, last, and only time I will ever reference Justin Bieber on MMi

    Source: Bloomberg
    This article was originally published in forum thread: Steve Jobs Bumps Justin Bieber for Super Bowl Inspiration at Best Buy started by Michael Essany View original post
    Comments 11 Comments
    1. thazsar's Avatar
      thazsar -
      Quote Originally Posted by Michael Essany View Post

      By the way, this is the first, last, and only time I will ever reference Justin Bieber on MMi
      LOL!!! Thank You!
    1. thetoothfairy's Avatar
      thetoothfairy -
      Hey! I like Justin Bieber! He has really worked hard and did well!
    1. thazsar's Avatar
      thazsar -
      Quote Originally Posted by thetoothfairy View Post
      Hey! I like Justin Bieber! He has really worked hard and did well!
      Maybe MMI will buy you his poster for your birthday!!! ;-)
    1. fbiryujin's Avatar
      fbiryujin -
      Quote Originally Posted by thetoothfairy View Post
      Hey! I like Justin Bieber! He has really worked hard and did well!
      I don't care for his music, but I don't hate him. So much effort is spent on hating Justin Bieber. It's so stupid. As far as I can tell he's the only teen star that practices what he preaches. Better to spend that hate on things that matter.

      /2¢

      PS: On topic, I think Best Buy should do this each year. Innovators are more important to society than some rich celebrity who contributes nothing beyond temporary amusement via there medium of entertainment. I get much more use out of Instagram, and the iPhone than I do my Ozzy, or Beach Boys albums.
    1. Alluziion's Avatar
      Alluziion -
      I'm officially a fan of Best Buy and I couldn't agree more
    1. hollow704's Avatar
      hollow704 -
      I would like to point out that we can thank Steve Jobs for overpriced computers, a superior mp3 player, and stylish smartphones but we can thank Dennis Ritchie for C programming which is used in almost every electronic with some form of computing code on it. Without him there would be no Unix, Linux, Windows, OSX, smartphones, today's video gaming systems, etc. Jobs was a hipster and Dennis was the root of today's technology. they both died the same month but no one seems to be celebrating the life of Mr Ritchie.
    1. BadJ3d1's Avatar
      BadJ3d1 -
      Quote Originally Posted by thazsar View Post
      Maybe MMI will buy you his poster for your birthday!!! ;-)
      +1
    1. unixman84's Avatar
      unixman84 -
      Quote Originally Posted by hollow704 View Post
      I would like to point out that we can thank Steve Jobs for overpriced computers, a superior mp3 player, and stylish smartphones but we can thank Dennis Ritchie for C programming which is used in almost every electronic with some form of computing code on it. Without him there would be no Unix, Linux, Windows, OSX, smartphones, today's video gaming systems, etc. Jobs was a hipster and Dennis was the root of today's technology. they both died the same month but no one seems to be celebrating the life of Mr Ritchie.
      If i am not mistaken he received a presidential medal that signified with work in tech. thats about as good as it gets in america as far as recognition goes... i would however agree with you that comercial gets in the way and tends to over-inflate certain people. Personally its my opinion that jobs has such a persona because he reached out and made the effort to bring the work of others into the home of the many. It's not so much what he invented but rather how he innovated it.
    1. brandyn baker's Avatar
      brandyn baker -
      Great article!
    1. Paco's Avatar
      Paco -
      But but but no justin bieber means no little girls wanting to buy at best buy now
    1. Galrash's Avatar
      Galrash -
      Quote Originally Posted by hollow704 View Post
      I would like to point out that we can thank Steve Jobs for overpriced computers, a superior mp3 player, and stylish smartphones but we can thank Dennis Ritchie for C programming which is used in almost every electronic with some form of computing code on it. Without him there would be no Unix, Linux, Windows, OSX, smartphones, today's video gaming systems, etc. Jobs was a hipster and Dennis was the root of today's technology. they both died the same month but no one seems to be celebrating the life of Mr Ritchie.
      I would like to point out that we all are aware of this, and most of us are tired of having it being brought up over, and over, and over, and over, again and again.