
Apple unveiled the iPhone 4S late last year to a great deal of criticism.
Critics cried foul of the identical design. Complained it didn’t include 4G/LTE technology. The screen wasn’t any bigger. Many claimed Apple released a dud. Their first misstep.
Well Tim Cook and company laugh all the way to the bank, reclaiming the number one spot amongst handset manufacturers with the iPhone 4S accounting for 89% of total iPhone sale during the last quarter according to the Consumer Intelligence Research Partners. The iPhone 4 and iPhone 3GS accounted for a paltry seven and four percent of overall sales.
The iPhone 4S sales breakdown is as follows:
- 16GB: 45% of sales
- 32GB: 34% of sales
- 64GB: 21% of sales
CIRP’s research found that 19% of iPhone 4 owners upgraded and 42% of iPhone 4S buyers broke their current contract to purchase the new device. Also, 19% of 4S buyers sold their old device, most likely to help fulfil their subliminal capitalist needs.
TUAW’s Chris Rawson came up with some interesting numbers by comparing CIRPS sales percentages with Apple’s total number of units sold during the earnings call and the actual sales numbers nearly matched CIRPS percentages.
- iPhone 3GS: 1.48 million
- iPhone 4: 2.59 million
- iPhone 4S 16 GB: 14.8 million
- iPhone 4S 32 GB: 11.2 million
- iPhone 4S 64 GB: 6.9 million
Source: TUAW



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