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  • Apple Continues To Lure In Top Tech Talent, This Time From Sony


    Apple continues to thrive at luring in some of the top talents in all of technology. Not surprisingly, there's a great willingness among industry veterans to hitch their wagons to Apple star. And it now appears that another top Sony Ericsson executive is on his way to the Cupertino, California-based Mac maker.

    In fact, it looks like he's already there. Until the start of 2012, Anderson Teixeira was the prominent President of Sony Ericsson’s U.S. division. Now, as some in the media have reported, Apple succeeded at "pilfering" the Sony exec, who no longer gets to lead the domestic front of a major company.

    Although Apple hadn't yet confirmed the appointment, we're hearing that Teixeira, a native of Brazil, has been tapped to head Apple's Latin American operations.

    In recent months, MMi and others in the tech reporting space have heavily focused on Apple's retail efforts in China and expanding the iDevice line's footprint across Asia. In reality, Latin America remains a high priority for Apple as well.

    Prior to the installation of Teixeira in his rumored new role at Apple, the company never had a formidable leader in that part of world in terms of Apple's operations. But with Brazil on line with production of Apple devices and growing buyer interest surging across Latin America, Apple clearly wants to make the most of this emerging market.

    Source: IntoMobile
    This article was originally published in forum thread: Apple Continues To Lure In Top Tech Talent, This Time From Sony started by Michael Essany View original post
    Comments 2 Comments
    1. Gustavo Saliola's Avatar
      Gustavo Saliola -
      Thanks to our crap Argentinean Government, seems nearly impossible to have a real Apple Store with fair prices. But who knows... You never lose hope. Good move. Cheeers for Brazil.
    1. CZroe's Avatar
      CZroe -
      Quote Originally Posted by Gustavo Saliola View Post
      Thanks to our crap Argentinean Government, seems nearly impossible to have a real Apple Store with fair prices. But who knows... You never lose hope. Good move. Cheeers for Brazil.
      He's from Brazil. I'm not sure how this directly benefits the country of Brazil.