Report: 64GB Model Accounts for Nearly One Quarter of All iPhone 4S Sales
The high-end 64GB model of the iPhone 4S represents nearly one-quarter of all new iPhone 4S sales, according to a new report from Consumer Intelligence Research Partners. If the numbers are, indeed, accurate, that would represent a significant spike over previous generation iPhone buyers who opted for the 64-gigabyte model.
Perhaps more significant, however, is the study's revelation showing that more than one-third of all iPhone 4S buyers are "mobile transplants." That is, while the majority of iPhone 4S owners have upgraded from previous generations of the iPhone, 36 percent of buyers jumped ship from Android, BlackBerry and other competing platforms.
It should be noted that when CIRP previously investigated the number of iPhone 4S buyers who had come to the iPhone for the first time, that segment was only 18%. As 2011 wound to a close, the number of smartphone junkies who made the switch to Apple was dramatic, CIRP says.
The new report also found 53% of the new iPhone buyers have submitted their old devices (49% of which were iPhones) to the secondary market. “We think the secondary market for the iPhone is more established, since iPhone has the longest track record for a single device/platform, and for many it is the aspirational entry-point smartphone,” says Mike Levin, co-founder of CIRP.
, Apple Insider