350,000 Textbooks Sold Through iBooks Already
Apple’s attempt at changing the high school and college textbook landscape is gaining steam already with 350,000 textbooks downloaded in the past three days through iBooks.
Global Equities Research (GER) came up with the 350,000 textbooks sold using the companies proprietary tracking software as Apple tends not to release sales figures outside of official announcements and earnings reports. GER claims 90,000 users downloaded Apple’s iBook Author textbook creation tool during the same period.
While the numbers are far from concrete, Apple’s textbook platform appears to be off to a fast start. Particularly encouraging are the number of downloads of the iBooks authoring tool. If Apple can generate a great deal of high-quality content it will only help strengthen their stance in the textbook market.
Apple’s publishing partners will most likely be the biggest beneficiaries of Apple's new textbook ecosystem (outside of Apple), even though students will save money (after the iDevice investment) as well. Under Apple’s system students will purchase books directly from publishers through iBooks, use them for a year and then purchase new books instead schools purchasing textbooks and retaining and reusing books for as long as five years (talking about high schools).
Likewise publishers will benefit from selling new copies of books each semester to students eliminating the used-book market from Universities which publishers see zero cash from. Student’s will care less too as $15 books look a lot better than purchasing a $200 book and selling it back for $70.
I’m failing to see the downside of cheaper interactive textbooks, aside from possibly getting distracted by the plethora of applications on my iPad.