Samsung Continues Anti-Apple Campaign by Flaunting Turn-by-Turn Navigation App
Samsung’s anti-Apple rant continues with a new television commercial titled “Samsunged.” Similar to its previous commercials, the new ad portrays Samsung users who continue to laugh at those who would wait in line for a new iPhone. The focus of this commercial is the Galaxy S II’s turn-by-turn navigation capabilities which the iPhone does not have.
You can watch the company's new advertisement below:
In the commercial, when asked by a girl waiting in line how much the person paid for the navigation app, the Android user responds saying “it just comes with it.” Here is where the Apple fans angrily say “Ohhh, we just got Samsunged!” hence the title of the commercial. The turn by turn navigation isn’t the only thing made fun of in the new advertisement. Samsung continues to subtly poke fun at the iPhone 4S’ same design as the iPhone 4 as well as its widely reported battery issues (which still have yet to be addressed).
Everyone should get used to seeing more advertisements like these as the Super Bowl approaches as it is expected that Samsung will push heavily to promote their Galaxy S II during this time. What should be noted here is the irony that Samsung users are also portrayed as hipsters in this advertisement. For those of you who aren’t aware, typically Apple fans are classified as hipsters so the fact that Samsung is trying to imitate this image adds a bit of hilarity to the situation.
If you’ve missed the previous released commercials I’d recommend checking them out just for fun. You can do so by clicking the following links: (1
Samsung still seems to firmly believe that the Galaxy S II is superior to the iPhone 4S and even went on the record to say it was “excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”
Did you laugh at this commercial or does it feel like more of the same? Share your thoughts and opinions below!