CIRP Report: Used iPhone Market Continues to Flourish
We usually hear about iPhone sales during Apple’s quarterly earnings report but one of the things most people don’t discuss often are secondary sales. This is the market where used iPhones in various conditions are bought and sold. I know many of you and I myself have been an active participant in this exchange, where people usually sell an old iPhone or iPad to get the current year’s model.
According to a report detailed by the Consumer Intelligence Research Partners (CIRP
), it has been revealed that 53% of iPhone 4S owners got rid of their old handset to buy a new one. The re-purposed handsets were predominantly iPhones (49%), followed by BlackBerry (21%), and Android (15%). Another interesting statistic here was the fact that a lot of the iPhones (31%), were gifted and a smaller percentage (18%) were sold.
One thing that most users don’t keep in mind is that the exchange is not only advantageous for themselves but also for carriers too. Customers usually are able to get an iPhone for a lot less than retail this way and over 89% of the gifted iPhones were likely to be activated on a wireless carrier. Since the launch of the iPhone 4S, CIRP believes almost 11% of iPhone activations are second-hand phones sold in this method.
Mike Levin, the CIRP co-founder says that secondary sales of the iPhone are usually of mixed benefits for Apple. Although the Cupertino California based company loses sales because people buy used instead of new products, the fresh new customers are likely to purchase content from the iTunes and the App Store. Customers who enjoy the experience are also likely to stay iPhone customers and buy the next model when it’s released.
Do any of these statistics surprise you? Are you one of the many people who have sold or purchased a second-hand iOS device? Share any thoughts and opinions below!
Source: All Things D