Reader's Digest Now Available For iPad
One of the most popular publications of all time in the United States, Reader's Digest, is now available for the iPad.
The app is a wrapper of the magazine that allows the user to download full issues of the magazine that can be flipped through, as if the user were reading the magazine. Every issue includes all the editorial content that is available in the print version, and the app also includes special interactive content, available exclusively for the iPad, including slide shows, videos, and interactive polls.
February's issue should include even more iPad-specific content, including automatically updating pages called the 'Daily Digest' which includes content from the magazine's website. Each issue will be available as a $3.99 in-app purchase, which is much more expensive than the $10 per year currently offered
for the print version. It's also quite different than digital subscription plans, such as the one recently implemented in the UK by The Guardian
You can download
the free app now, which includes a preview copy of next month's issue, giving the user a taste of how to use the app, and how to navigate the magazine via the iPad. We'll see if the magazine sells a significant amount of digital copies, even though it's priced as much as four times the amount of the print version.