Report: Most Soon to Be Smartphone Owners Want iPhone 4S
Apple's dedicated base of loyal customers is about to grow even larger.
According to the latest data published Monday by ChangeWave Research, a majority of future smartphone buyers say they have their sights and wallets set on Apple's iPhone. An astounding 54% of future smartphone buyers say they plan to buy the iPhone 4S.
“Apple has never dominated smart phone planned buying to this extent more than two months after a major new release,” the firm indicated in the report.
To discover this significant percentage of forthcoming iPhone buyers relative to the smartphone market at large, ChangeWave conducted a survey of 4,000 consumers in North America. Of those who plan to buy an iPhone 4S, they will do so within the next three months.
ChangeWave says the primary reason for the iPhone's "extraordinary demand" is its "industry leading" customer satisfaction rating when compared to other leading smartphones.