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  • Vizio Entering the PC Market This Summer With Ultra-Portables and All-In-One PCs

    Vizio is taking aim at the all-in-on PC and laptop markets in a big, very familiar way according to a report by Bloomberg today.

    Vizio’s mission is simple, do to personal computers and laptops what the company did to the television market. Driving prices so low the competition has trouble justifying the enormous profit margins they rake in could be difficult in the traditionally razor-thin margin PC business, but that’s why Vizio is looking to disrupt the market in other ways.

    “It’s very similar to TV -- we want to get in there and disrupt it,” McRae said. “We think most PCs have been designed for the small-business users, that others have not done a very good job of making them entertainment devices.”

    Oddly enough, this rhetoric resembles Steve Jobs' and Apple’s rhetoric regarding the mobile computing experience and is largely how Apple separated iOS from other mobile operating systems during its debut. But, Vizio isn't a software company, so their only solution will be relegated to the hardware spectrum.

    Vizio’s all-in-one PCs will come in 24” and 27” screen sizes, with their ultra ultra-portable notebooks coming in 15.6” and 14” sizes. Vizio will also release a regular notebook with a 15.6” screen. Every single computer will include features that deliver audio and video to Vizio TVs and speakers. While this does sound like an interesting feature, it seems more or less like a ploy to get people to purchase more Vizio TVs.

    Vizio’s entry into the PC market, especially with devices that look to directly compete with Apple products, is a daring move. Their all-in-one PC and their notebooks borrow liberally from Apple’s iMac and MacBook Air designs even including a separate touchpad surface a la the Magic Trackpad. It wouldn’t surprise me if a few lawsuits are levied against Vizio by Apple.

    Vizio doesn’t seem interested in creating a race to the bottom price wise like they did in the television market, but Vizio Chief Technology Officer Matt McRae did say the windows-based computers would go on sale in June at “a price that just doesn’t seem possible.”

    Sources: Bloomberg, Engadget
    This article was originally published in forum thread: Vizio Entering the PC Market This Summer With Ultra-Portables and All-In-One PCs started by Phillip Swanson View original post
    Comments 21 Comments
    1. CMartins's Avatar
      CMartins -
      Quote Originally Posted by sziklassy View Post
      Let's be honest, they are certainly catering to the "I want an iMac but don't want to spends $2k on it" crowd with this machine. This is more similar to a current gen iMac than it is to any other all-in-one on the market. And this is coming from a Windows/OSX user that GENERALLY leans in the direction of Windows.
      Well I don't agree. The reason is rather simple, if I were to make an all-in-one I'd probably design it just as sleek, and not because I'm aware some people would wish to have an iMac but can't afford it, simply because I appreciate beauty in electronics. As a side note I'm thinking the reason we don't see more of these is because no company dares to even challenge apple design-wise. And that sounds like a dumb move honestly. Hopefully soon enough we will be seeing more designs like this.