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  • Apple Reportedly Bidding on English Premier League Broadcasting Rights



    Missed this interesting tidbit of news last night, but Apple is apparently bidding on the rights to stream English Premier League football (soccer) to its customers.

    The Daily Mail (who is notorious for stirring up rumors without sources) claims that both Apple and Google are looking to secure streaming rights to the EPL. The deal presents a lucrative business opportunity for the company who eventually does secure the rights granted the EPLís popularity in the U.K.

    The current deal with Sky Sports will terminate at the end of this season with ESPN, and Al Jazeera already expressing interesting in securing the rights for their own channels. Securing the rights will no doubt be expensive as Sky Sports current deal cost the company roughly $2.5 billion. Apple currently streams (via subscription) NBA, NHL and MLB games for U.S. owners. Securing a deal with the EPL would give Apple a massive marketing tool to increase interest in Apple TV in the U.K.

    However, the competition during a bidding war for EPL rights, if it did erupt, would be fierce. Apple, Google, and other entities could likely drive the price up through the stratosphere. I can see Google artificially driving the price up just to see how much cash Apple would be willing to throw down before backing out. Apple by far has the most purchasing power out of any of the rumored entities.

    And who knows, if the rumored Apple Television sets are on the way, this could be a huge selling point for the yet-to-be confirmed product.

    Source: The Daily Mail
    This article was originally published in forum thread: Apple Reportedly Bidding on English Premier League Broadcasting Rights started by Phillip Swanson View original post
    Comments 17 Comments
    1. ccoltmanm's Avatar
      ccoltmanm -
      An international selling point maybe. In the US, soccer is all but pointless for marketing purposes, except for certain demographics that don't fit the ideal Apple purchaser anyways.
    1. Djave1's Avatar
      Djave1 -
      And what is the ideal apple user??
    1. csglinux's Avatar
      csglinux -
      Quote Originally Posted by ccoltmanm View Post
      An international selling point maybe. In the US, soccer is all but pointless for marketing purposes, except for certain demographics that don't fit the ideal Apple purchaser anyways.
      About 2/3 of Apple's revenue comes from outside the US. But by any measure, soccer is the most popular sport in the world;
      access to the Premier League would be a great start to an Apple TV launch in pretty much any country.
    1. Amadomon's Avatar
      Amadomon -
      Quote Originally Posted by ccoltmanm View Post
      An international selling point maybe. In the US, soccer is all but pointless for marketing purposes, except for certain demographics that don't fit the ideal Apple purchaser anyways.
      Oh, really? Typical narcissistic American attitude. And I say this as an American.
    1. KraXik's Avatar
      KraXik -
      I doubt they will go for it. Sky pay thousands of millions of £ for it. I think they will probably scare Apple away from it. Other companies have tried to take it away from them but they just pay over the odds. Sky have like 5/6 sport channels. If they lose the majority of the reason why people get Sky then they would lose those customers and then the channels.

      They just need it more than Apple.
    1. iPod's Avatar
      iPod -
      If I can watch Manchester united on an apple tv, I will definitely buy one.
    1. Dustin Driver's Avatar
      Dustin Driver -
      That would actually be the selling point that could push me to buy one.
    1. reddevilrooney's Avatar
      reddevilrooney -
      It's a good idea. For me i live in Canada, pay $15 a month for a channel called Sportnet World for EPL games and other games come on TSN and The Score. TSN and Score are in HD so that is good.

      Has nothing to do with SKY, SKY has the rights in the UK and apple TV wouldnt be allowed to broadcast all the games in the UK because of a blackout there just like SKY cant.

      Saying that does APPLE TV have good quality for sports? would there be an extra cost involved??
    1. Trotskiii's Avatar
      Trotskiii -
      Quote Originally Posted by ipodtouchman77 View Post
      If I can watch Manchester united on an apple tv, I will definitely buy one.
      You already can if you know how
    1. rickuk's Avatar
      rickuk -
      "The Daily Mail (who is notorious for stirring up rumours without sources)" sums it up, the paper just wants to stir things up

      Don't believe a word of it
    1. Paco's Avatar
      Paco -
      Im sold. Bring on the EPL
    1. lol.darkrai's Avatar
      lol.darkrai -
      If Apple does win the rights, I hope the broadcastings have good British commentators, like Sky, BBC, or (ironic →) ITV ones.

      Quote Originally Posted by ipodtouchman77 View Post
      If I can watch Manchester united on an apple tv, I will definitely buy one.
      Yeah, especially the form they are in right now who wouldn't?
    1. Djave1's Avatar
      Djave1 -
      Quote Originally Posted by Amadomon View Post
      Oh, really? Typical narcissistic American attitude. And I say this as an American.
      I agree! As u can see the lil @ss didnt have anything else to say.
    1. KraXik's Avatar
      KraXik -
      Quote Originally Posted by lol.darkrai View Post
      Yeah, especially the form they are in right now who wouldn't?
      Lolz.
      Did you hear the Newcastle crowd -

      Coleen Rooney is a slapper, she wears a wonder bra.
      When she's shagging Rooney, she's thinking of Demba Ba!
    1. sunhillcopper's Avatar
      sunhillcopper -
      If I can get decent quality live (HD) EPL matches in Australia without having to use Foxtel I'm sold.
      The 'free' alternatives that I have found don't have the quality. There is an internet based subscription channel available in Aus as well but the quality wasn't up to it either.
    1. fishbone's Avatar
      fishbone -
      If Apple is really considering going into Football, they should take advantage of the recent launch of Apple TV in Brazil and go for the Brazilian Football League, which will probably be waaay more cheap to acquire the rights of transmission and would guarantee hundreds of millions of subscribers all around the world.
    1. c1ockwerk's Avatar
      c1ockwerk -
      Quote Originally Posted by KraXik View Post
      Lolz.
      Did you hear the Newcastle crowd -

      Coleen Rooney is a slapper, she wears a wonder bra.
      When she's shagging Rooney, she's thinking of Demba Ba!

      Hahahahaha
      Thats a great chant!