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  • Apple Believed to Have Lost 1 to 2 Million Holiday iPad Sales to Kindle Fire


    It's a reality - not a mere rumor - that Amazon's Kindle Fire tablet is taking a sizable chunk out of Apple's still-gargantuan share of the tablet market. And according to the latest insight from Wall Street watchers and industry analysts, Amazon's hot new device may have cost Apple a pretty penny over the holidays.

    Notwithstanding the foregone conclusion that Apple will all but certainly report record sales for the fourth quarter of 2011, investment research firm Morgan Keenan speculated Tuesday that the Kindle Fire's popularity may have resulted in between 1 and 2 million fewer iPad sales for Apple over the 2011 holiday shopping season.

    "Based on data from Amazon, we believe the Amazon Fire likely sold 4-5 million units this holiday season," Morgan Keenan analyst Travis McCourt said in a note to investors Tuesday, "which probably means maybe 1-2 million cannibalized iPad sales at most."

    McCourt still believes that the iPad will account for 21.3% of all Apple revenue in the December quarter. If so, that's a substantial improvement over the iPad's generation of 17.2 percent of Apple's revenue during the same quarter of 2010. But before the Amazon Kindle Fire came along, the iPad was on pace to score a bigger piece of the overall tablet pie for Apple. And the Kindle Fire is being blamed for the major reason iPad sales didn't wholly dominate the holiday shopping tablet frenzy.

    Source: Morgan Keenan
    This article was originally published in forum thread: Apple Believed to Have Lost 1 to 2 Million Holiday iPad Sales to Kindle Fire started by Michael Essany View original post
    Comments 43 Comments
    1. Toddp0530's Avatar
      Toddp0530 -
      hey ... dont get me wrong. I like android stuff, too. I was on android smartphone for two years before best buy finally exchanged it out even for an iphone. ... the three tablets i tried before ending up with an ipad were the htc flyer, samsung galaxy and a kindle fire. the fire was nice, but limited. battery life ultimately turned me away. ... you can poke fun all you want but the numbers don't lie. far more ipads in use than any other tablet device. apple has a decade head start on the technology and development.
    1. sziklassy's Avatar
      sziklassy -
      I love competition, but this isn't competition for the iPad. THis is just targeting a demographic that wants to sped a LOT less on a tablet than what an iPad costs. I still don't see the appeal of any tablet, personally, for those that already have a smartphone.
    1. mmaboi21's Avatar
      mmaboi21 -
      Quote Originally Posted by sziklassy View Post
      I love competition, but this isn't competition for the iPad. THis is just targeting a demographic that wants to sped a LOT less on a tablet than what an iPad costs. I still don't see the appeal of any tablet, personally, for those that already have a smartphone.
      Sorry but i have to disagree.
      Simply because if one chooses the Fire over the iPad, apple loses a sale. That is competition because the customer is debating between the tablets. Pros and cons is what it comes down to, the fire being very fairly priced is a huge pro. Regardless if you weigh both ends of the tablets, the ipad wins hands down.
      I do see them targeting a specific crowd but it still competes with the ipad if that makes sense.