Apple To Possibly Collect $10 For Every Android Device Sold
According to Kevin Rivette, a managing partner at intellectual property firm 3LP Advisors LLC, Apple can possibly collect up to $10 in royalties for every Android device sold, a number which is twice the $5 per unit Microsoft is believed to be collecting for each HTC Android device sold. Rivette made the statement in an interview with Bloomberg
recently where he shared his expert opinion.
Jobs previously indicated before he passed away that he had no interest in licensing Apple’s patented technology to Android manufacturers. His biographer Walter Isaacson wrote about Jobs’ belief of Android being a “stolen product,” and indicated he was “willing to go to thermonuclear war” to stop it. This aggressive approach could be detrimental to Apple shareholders according to Rivette who believes that prompting device markers to modify their infringing products and work around Apple’s intellectual property will hurt the industry. Rivette thinks Apple should reach settlements in cases where it can’t win import restrictions against competing devices.
"A scorched-earth strategy is bad news because it doesn't optimize the value of their patents -- because people will get around them," Rivette told Bloomberg
. "It's like a dam. Using their patents to keep rivals out is like putting rocks in a stream. The stream is going to find a way around. Wouldn't it be better to direct where the water goes?" Evidence of how Android smartphone markers will be working around Apple’s intellectual property has already come in to play in a few cases already. The U.S. International Trade Commission found that HTC was in violation of an Apple patent related to “Data Detectors,” but only a day later HTC said it was testing new devices that work around Apple’s patent. The ITC’s ruling is not expected to have an immediate impact on either HTC or Apple as a result of HTC’s response.
Similarly, Apple found success with its patented iPhone and iPad designs in Germany, where Samsung opted to redesign its Galaxy Tab 10.1 tablet with thicker edges and speakers that accompany the front screen. With the changes, it isn’t expected that Apple will be winning a ban on sales of the Galaxy Tab 10.1N in Germany. As of right now, while Apple has decided to sue, Microsoft has forged licensing agreements with more than half of Android device markers, having contracts in place with Samsung, HTC, Acer, and Viewsonic with pending lawsuits against Motorola Mobility and Barnes & Noble.
What do you think of the whole ordeal? Do you think Apple should license and reap $10 on every Android device sold or continue the patent wars? Share your thoughts and opinions below!