Apple May Bring Internet Based Content Subscriptions to Connected HDTV
As MMi reported
this morning, it is now a foregone conclusion that Apple television sets will, indeed, arrive in the next year, most likely in the second or third fiscal quarter of 2012. And now we're learning that Apple may bring customized channel lineups to this long-awaited but still mythical connected HDTV.
On Wednesday, Sterne Agee analyst Shaw Wu shared with investors his belief that Internet-based content subscriptions with customized channel lineups will be unveiled right alongside the Apple TV set - assuming that Apple succeeds in securing the necessary distribution deals.
"This is obviously much more complicated (than current offerings) from a licensing standpoint," Wu revealed this morning. "And in our view, would change the game for television and give AAPL a big leg-up against the competition."
If you're thinking it sounds like Apple wants to compete with leading national cable operators, that's exactly how it looks and sounds to me as well.
"Today, iTunes has a rich library of movies and TV shows but it is mostly for downloads and only movies are available for rentals (TV shows once were but were terminated in August 2011)," Shaw added. "What's missing is live broadcast television."
According to Wu, Apple is widely expected to continue offering its Apple TV set-top box even following the launch of a total package connected HDTV, with initial models probably coming in sizes of 37” and 32”.