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  • Italy Dishes Out Million Dollar Fine to Apple


    The boot-shaped European nation is putting its boots to Apple's behind this week. On Tuesday, Italy’s antitrust body slapped Apple, Inc. with a $1.2 million penalty.

    I'll pause for a moment while you chuckle at how small of a fine that is to Apple.

    Okay, now that we've all had a good laugh, let's look at the reason for the fine. According to Italian authorities, Apple is being punished for its misleading tactics in encouraging customers to buy the AppleCare Protection Plan. The problem, according to published reports out of Italy, is that Apple largely fails to inform consumers that the purchase of an iDevice already comes with a guaranteed and lengthy period of compulsory free customer support from Apple.

    You see, in Italy, companies are mandated by law to provide 24 months of free support to customers. The Italian Antitrust Authority says the same laws apply to Apple and that Apple has failed to clearly articulate this reality to consumers, many of whom may have been duped into purchasing something they didn't really need.

    All told, the fine (900,000 euros) is being jointly levied against Apple Italia, Apple Sales International and Apple Retail Italia. Authorities say Apple has 90 days to update its website with information about the two-year guarantee of free customer support...

    ...or else "the boot" will be back.

    Source: Reuters
    This article was originally published in forum thread: Italy Dishes Out Million Dollar Fine to Apple started by Michael Essany View original post
    Comments 15 Comments
    1. Mr. Russian's Avatar
      Mr. Russian -
      wow that is a small fine for Apple but a big fine for me =P
    1. Robnobba's Avatar
      Robnobba -
      Its just because italy has become so poor the last couple of years.. They need the money :b
    1. R.Mortera's Avatar
      R.Mortera -
      Quote Originally Posted by Robnobba View Post
      Its just because italy has become so poor the last couple of years.. They need the money :b
      Lol!
    1. Themrdecan's Avatar
      Themrdecan -
      It would be entertaining if apple pulled all it's products from Italy, that would teach them to look a gift horse in the mouth!
    1. vantheman169's Avatar
      vantheman169 -
      Quote Originally Posted by Themrdecan View Post
      It would be entertaining if apple pulled all it's products from Italy, that would teach them to look a gift horse in the mouth!
      I was in Sicily for a year when I was in the Navy and they love their apple products there too. The Apple authorized dealers are a pain in the *** to find over there, but so is just about anything your looking for. Anyway, This would be hilarious if Apple did do that.
    1. brab's Avatar
      brab -
      Whether you chuckle or not, $1.2MM is still a nice chunk of change, even in 2011 and even for Apple...Are they going to feel it? They won't...but I guarantee you they won't be happy about it...

      That's a good amount of paychecks, and I really can't see any REASONABLE human being just shrugging off losing that much money, no matter how much they have.
    1. Zokunei's Avatar
      Zokunei -
      Sounds like Apple deserved it to me.

      Quote Originally Posted by Themrdecan View Post
      It would be entertaining if apple pulled all it's products from Italy, that would teach them to look a gift horse in the mouth!
      It would also probably be a bigger loss for Apple than Italy. Plus it's not the consumers' fault that this happened. Or the Italian government's, really.
    1. jOnGarrett's Avatar
      jOnGarrett -
      I just did the untethered JB and now some of my apps that worked are giving me messages that they don't wok with 5.0.1 which is not true, there were working just fine a few minutes ago. :-(

      ooops, wrong post
    1. kuhndsn's Avatar
      kuhndsn -
      Quote Originally Posted by Zokunei View Post
      Sounds like Apple deserved it to me.



      It would also probably be a bigger loss for Apple than Italy. Plus it's not the consumers' fault that this happened. Or the Italian government's, really.

      Not as big of a loss when the EU puts the hold on Italy.
    1. Orby's Avatar
      Orby -
      Apple probably made that much off AppleCare Plus in Italy last week to cover that fine.

      "What's a couple mil to a [brother] like me, could you please remind me?"
    1. rickuk's Avatar
      rickuk -
      Thumbs up to the Italian Antitrust body standing up for the consumers, proving that Apple can't run roughshot over local laws
    1. LSZ33's Avatar
      LSZ33 -
      Let's not give apple any ideas because i'm in the Army and will be stationed there come March '12. And I'd love to own an iphone 5.
    1. Jabbacks's Avatar
      Jabbacks -
      Limitation of the fine is probably in their anti-trust law. Designed for Italians only.
    1. djdraco's Avatar
      djdraco -
      That's like everyone laughing at doctor evil over a million dollars.
    1. JacquesChirac's Avatar
      JacquesChirac -
      there are laws in italy... wait what?!