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  • Study Shows iPad Customer Satisfaction Extremely High, Unwilling to Share iPad



    A new study from the Software Usability Research Laboratory (SURL) shows that nearly 84% of iPad customers claim they are satisfied with their device.

    SURL had respondents reply to a number of questions including user-friendliness, what they liked best about the iPad, what they use the device for, and what other devices they use. An interesting testament to the popularity of Amazon’s Kindle: 23% of respondents said they owned or use a Kindle in addition to their iPad.

    Respondents were overwhelmingly satisfied with the user-friendliness of the iPad with 62% of respondents rating the iPad's usability as “excellent”, 10% said “Best Imaginable”, 21% said “good”, 4% said fair, and only 2% found the iPad user-friendliness to be “awful.”

    Respondents said they use their iPads at work 52% of the time, with only 13% claiming to use it exclusively at work. While at work most respondents used the iPad as a reference tool most, with fewer using it to create or edit documents. However, information comparing their use of laptops, or traditional computers with iPad use in terms of work use was not obtained.

    Still, based on percentage of daily activities people used their iPad to browse the web the most(60%), play games (30%), check email (70%), and use social networking sites (56%). People apparently do not like to create music (85% never have) or create documents for school (82% never have) with their iPad. Also, most people don’t share their iPad (58%), proving that we iOS owners are greedy, selfish, and paranoid.

    Also, most people have between 1 and 40 apps installed with 33% having at least 21 apps installed. However, most people only use between 1 and 10 apps regularly with 40% using a minimum of six regularly. The number of abandoned free fart apps rarely used on iPads and iDevices is larger than I imagined.

    Bottom line, people enjoy using their iPads and own lots of apps they never use.

    Source: SURL [via TUAW]
    This article was originally published in forum thread: Study Shows iPad Customer Satisfaction Extremely High, Unwilling to Share iPad started by Phillip Swanson View original post
    Comments 20 Comments
    1. rocky5's Avatar
      rocky5 -
      if Apple added in profiles then people would share more, right now there is no way to lock apps or have your own crap without the chance of others getting assess to personal information.
    1. rabbit_'s Avatar
      rabbit_ -
      Some of these topics are a waste of time feels like modmyi is scraping the barrel to find news related to apple
    1. iYeow's Avatar
      iYeow -
      I use my ipad for browsing and replying on this website.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I use my iPad for everything! I couldn't live without it lol
    1. 2k1's Avatar
      2k1 -
      I just ordered my wife one should be in this week
    1. Robnobba's Avatar
      Robnobba -
      Quote Originally Posted by rabbit_ View Post
      Some of these topics are a waste of time feels like modmyi is scraping the barrel to find news related to apple
      Modmyi is Apple related app ofc its about apple products and news section is about Apple news ..
    1. spooneditr's Avatar
      spooneditr -
      Quote Originally Posted by rabbit_ View Post
      Some of these topics are a waste of time feels like modmyi is scraping the barrel to find news related to apple
      Someone pissed in his wheaties or just posting to troll. Lol I'm waiting for the new iPad to get one, but my family uses there's for the kids to watch videos or learning tool.
    1. vantheman169's Avatar
      vantheman169 -
      Quote Originally Posted by rocky5 View Post
      if Apple added in profiles then people would share more, right now there is no way to lock apps or have your own crap without the chance of others getting assess to personal information.
      That's why We jabreak we can install such tweaks like locktopus to lock apps from peeps u dont want in them like Mail,photos and iMessage... Or u can use sbsettings to hide icons or put them on your dock. Photoalbums + to make your own organized camera roll(s) and you can password protect them too. I do share my iPad bu its just usually to let family members and friends to play with it, but I have personal things on my Idevices (as most people to). It's my right to protect that. Damn my iPhone 4S needs a jailbreak . I miss my tweaks.
    1. redstar299's Avatar
      redstar299 -
      There is a jailbreak app that allows you to lock individual apps. I think it's called Loctopus or something like that. I will say that and being able to have more than one email signature are my two biggest IOS annoyances. I can't wait for the jailbreak
    1. ll remy ll's Avatar
      ll remy ll -
      Sorry way off subject but I have a problem! So I installed the tweak barrel and decided I did not want it and uninstalled it through cydia, it is no longer in packages in cydia but still on my iPhone and works!! Any ideas?? Yes I did Respring and that didn't work I also rebooted. iPhone 4 with the latest redsnow JB on 5.0.1. Please help!!
    1. Ozzie5374's Avatar
      Ozzie5374 -
      Quote Originally Posted by 2k1dakotaman View Post
      I just ordered my wife... one should be in this week
      One wife ....or one iPad??
    1. celeron's Avatar
      celeron -
      Lol
    1. Sb.Snickerz's Avatar
      Sb.Snickerz -
      Quote Originally Posted by rabbit_ View Post
      Some of these topics are a waste of time feels like modmyi is scraping the barrel to find news related to apple
      why dont you go create a website and put up interesting topics that you can talk about.. to yourself.. no one will ever see your website.. gtfo trolling ****
    1. puissance000's Avatar
      puissance000 -
      I wouldn't be sharing my precious either
    1. blueaviator's Avatar
      blueaviator -
      And a lot more people would be satisfied (or even increase sales) if it allowed ... Flash!!! I want flash!!! (okok dreaming... I know)

      Damn, even the Samsung Galaxy SII supports it fine... A friend showed me his SII streaming in flash...don't tell me that these dual-core A5 chips can't support it?

      It takes away bettery life? So? Leave the decision to use it to the customer! Let the iPad really become "the magical device" for browsing the web as Steve Jobs called it!!!

      Ok, that was my minute of dreaming awake... Back to reality now...and to my iPad not displaying flash content...

      :-(
    1. NakedFaerie's Avatar
      NakedFaerie -
      So there are more bastards than friendly people that own iPads.
    1. Murseman@sbcglobal.net's Avatar
      Quote Originally Posted by rabbit_ View Post
      Some of these topics are a waste of time feels like modmyi is scraping the barrel to find news related to apple
      I was glad to see an article pop up. I ran out of stuff to read. Pointless are not, I'm just glad some news popped up today. Thanks Modmyi! Glad I can go back to my normal bathroom read.
    1. Channan's Avatar
      Channan -
      Exactly what Rocky said. It's not just my iPad that I don't like to share. It's my phones as well. And I'm not just worried about people snooping around my stuff either. I use Google Voice, so I get text notifications on all my devices. Not cool when you're texting someone and the person using your iPad can read half the conversation without even trying to be nosy.
    1. celeron's Avatar
      celeron -
      Agree.
    1. Crosby87871's Avatar
      Crosby87871 -
      Assess?