A new study from the Software Usability Research Laboratory (SURL) shows that nearly 84% of iPad customers claim they are satisfied with their device.
SURL had respondents reply to a number of questions including user-friendliness, what they liked best about the iPad, what they use the device for, and what other devices they use. An interesting testament to the popularity of Amazon’s Kindle: 23% of respondents said they owned or use a Kindle in addition to their iPad.
Respondents were overwhelmingly satisfied with the user-friendliness of the iPad with 62% of respondents rating the iPad's usability as “excellent”, 10% said “Best Imaginable”, 21% said “good”, 4% said fair, and only 2% found the iPad user-friendliness to be “awful.”
Respondents said they use their iPads at work 52% of the time, with only 13% claiming to use it exclusively at work. While at work most respondents used the iPad as a reference tool most, with fewer using it to create or edit documents. However, information comparing their use of laptops, or traditional computers with iPad use in terms of work use was not obtained.
Still, based on percentage of daily activities people used their iPad to browse the web the most(60%), play games (30%), check email (70%), and use social networking sites (56%). People apparently do not like to create music (85% never have) or create documents for school (82% never have) with their iPad. Also, most people don’t share their iPad (58%), proving that we iOS owners are greedy, selfish, and paranoid.
Also, most people have between 1 and 40 apps installed with 33% having at least 21 apps installed. However, most people only use between 1 and 10 apps regularly with 40% using a minimum of six regularly. The number of abandoned free fart apps rarely used on iPads and iDevices is larger than I imagined.
Bottom line, people enjoy using their iPads and own lots of apps they never use.