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  • Report: No 7-Inch iPad in Store for 2012


    Apple's 2012 iPad strategy apparently doesn't include the long-rumored 7-inch model, according to the latest insight from analyst Brian Blair with Wedge Partners. On Friday, Blair revealed that the "iPad mini" remains a mythical idea largely invented by the rumor mill. Blair tells investors that there is no credible evidence or supply-chain chatter to suggest that such a product from Apple will soon arrive.

    "Jobs was emphatic in his view that 7-inch tablets were dead on arrival," Blair says, harkening back to the famous comments made by Steve Jobs during a 2010 Apple earnings call. “One naturally thinks that a 7-inch screen would offer 70 per cent of the benefits of a 10-inch screen,” the late Apple CEO said last year. “Unfortunately, this is far from the truth. … The reason we [won't] make a 7-inch tablet isn’t because we don’t want to hit [a lower] price point, it’s because we think the screen is too small to express the software. As a software driven company, we think about the software strategies first.”

    In short, Blair says, Apple may have tinkered with the idea in the lab, but we “don’t expect a 7-incher. While we believe Apple has tested 7-inch screen prototypes for over a year, we don’t currently expect the company to release anything in the 7-inch size in 2012.”

    On the other hand, Blair thinks Apple will release the iPad 3 early n 2012 and then significantly cut the price of second generation iPads. “We believe Apple is highly likely to keep the iPad 2 on the production line after the launch of iPad 3 and offer it at a lower price point in an effort to address demand at the mid-tier, what we view as the $249 to $499 range. We believe iPad 2′s price could drop to the $349 to $399 range with Apple offering a single 16GB model.”

    Source: All Things Digital
    This article was originally published in forum thread: Report: No 7-Inch iPad in Store for 2012 started by Michael Essany View original post
    Comments 16 Comments
    1. Certde's Avatar
      Certde -
      Right, who was the idiot that actually believed this was going to happen?
    1. BenderRodriguez's Avatar
      BenderRodriguez -
      Quote Originally Posted by Certde View Post
      Right, who was the idiot that actually believed this was going to happen?
      I know right?
      Please stop righting articles that the 7inch is gunna happen
    1. mikesellr's Avatar
      mikesellr -
      Can't say I'm surprised. It's not very Apple to do something like that.
    1. R.Mortera's Avatar
      R.Mortera -
      I'm already satisfied with the iPad's current size.
    1. SwatPac's Avatar
      SwatPac -
      I wish they would make a 7 inch iPad. It won't happen though. An iPad Mini would only cannibalize regular iPad sales. Maybe someday I will get my hands on a nice 7 inch Apple tablet. I can dream can't I?
    1. manickbarry's Avatar
      manickbarry -
      Can't wait for the iPad 3 my iPad 1 is feeling a but old
    1. s0ulp1xel's Avatar
      s0ulp1xel -
      Quote Originally Posted by manickbarry View Post
      Can't wait for the iPad 3 my iPad 1 is feeling a but old
      I know
    1. NickFerguson's Avatar
      NickFerguson -
      i think their next tablet should be the ipad but with OS X i would buy that in a heartbeat
    1. teej1410's Avatar
      teej1410 -
      Quote Originally Posted by R.Mortera View Post
      I'm already satisfied with the iPad's current size.
      Which is why it would be stupid of them to make a 7 inch one.
    1. mmaboi21's Avatar
      mmaboi21 -
      Quote Originally Posted by NickFerguson View Post
      i think their next tablet should be the ipad but with OS X i would buy that in a heartbeat
      That would be sick!
    1. Striknine's Avatar
      Striknine -
      I'm getting tired of the ipad myself. After using a 7" tablet for the last wek im starting to get used to it.
      My wife and I got the Blackberry Playbook since it was on sale for $199 and I have to say I like the size and weight. I still will keep our iPads to use for work though. Change is good for me as I am curious to see what is available and to keep the competition at hand.
    1. bigbaba's Avatar
      bigbaba -
      Quote Originally Posted by Striknine View Post
      I'm getting tired of the ipad myself. After using a 7" tablet for the last wek im starting to get used to it.
      My wife and I got the Blackberry Playbook since it was on sale for $199 and I have to say I like the size and weight. I still will keep our iPads to use for work though. Change is good for me as I am curious to see what is available and to keep the competition at hand.
      I also purchased a playbook when they had their fire sale and while it is a little more convenient for things like surfing the web on the go, reading a book or watching a movie isn't as nice as it is on the iPad.
    1. R.Mortera's Avatar
      R.Mortera -
      Quote Originally Posted by teej1410 View Post
      Which is why it would be stupid of them to make a 7 inch one.
      Indeed.
    1. Imahottguy's Avatar
      Imahottguy -
      Quote Originally Posted by manickbarry View Post
      Can't wait for the iPad 3 my iPad 1 is feeling a but old
      +1 to that my friend! I cannot wait to get my hands on an iPad3, jailbreak or not. How about an A6 processor to boot?

      Quote Originally Posted by NickFerguson View Post
      i think their next tablet should be the ipad but with OS X i would buy that in a heartbeat
      Have you heard of the ModBook? It is a conversion kit for Macbook (not pro) that turns it into a tablet. I guarantee that there will not be a touchscreen tablet with OSX on it. Look at how in Lion Apple is integrating features like the launchpad/springboard. If anything iOS could benefit from borrowing a little from OSX, not the other way around. I think that Steve would have never allowed an OSX tablet.
    1. jOnGarrett's Avatar
      jOnGarrett -
      How could he say a 7" screen is too small when their hottest selling device has only a 3.5" screen? he was just arrogant and thought that he knows better than the people who use his devices......kinda like when he blame all them for holding their phones the wrong way when he knew all along that it had a flaw in its design.
    1. Kil0111's Avatar
      Kil0111 -
      friggen troll...