Verizon Prepping Major iPhone PR Push That May Come at Android's Expense
Just in case there is anyone left on the planet who didn't hear about yesterday's Verizon iPhone announcement, the nation's largest mobile operator is preparing what could also be the nation's largest marketing campaign to herald the Apple smartphone's arrival on Verizon. And according to reports published Wednesday, the effort may ultimately serve to impact Android devices most severely.
Shaw Wu, the analyst with Kaufman Bros. who correctly predicted Tuesday's major announcement that rocked the mobile world, revealed in a note to investors Wednesday that mega "marketing muscle" is being put behind the forthcoming Verizon iPhone, which will become available to current Verizon customers February 3rd and everyone else seven days later on February 10th. Wu says the Verizon advertising effort will largely come at the expense of competing smartphones running Android.
"On its homepage, [Verizon] is already highlighting the iPhone 4 and iPad as flagship products with not much else in sight," Wu observed, noting that Android is about to confront its first "true test" in the mobile space now that a new iPhone rush has begun. If Wu's predictions are correct, Android users currently on Verizon may flock to the Verizon iPhone as pure iPhone momentum sweeps across the line of sight for millions of Verizon customers.