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  • Verizon Prepping Major iPhone PR Push That May Come at Android's Expense


    Just in case there is anyone left on the planet who didn't hear about yesterday's Verizon iPhone announcement, the nation's largest mobile operator is preparing what could also be the nation's largest marketing campaign to herald the Apple smartphone's arrival on Verizon. And according to reports published Wednesday, the effort may ultimately serve to impact Android devices most severely.

    Shaw Wu, the analyst with Kaufman Bros. who correctly predicted Tuesday's major announcement that rocked the mobile world, revealed in a note to investors Wednesday that mega "marketing muscle" is being put behind the forthcoming Verizon iPhone, which will become available to current Verizon customers February 3rd and everyone else seven days later on February 10th. Wu says the Verizon advertising effort will largely come at the expense of competing smartphones running Android.

    "On its homepage, [Verizon] is already highlighting the iPhone 4 and iPad as flagship products with not much else in sight," Wu observed, noting that Android is about to confront its first "true test" in the mobile space now that a new iPhone rush has begun. If Wu's predictions are correct, Android users currently on Verizon may flock to the Verizon iPhone as pure iPhone momentum sweeps across the line of sight for millions of Verizon customers.

    CRN
    This article was originally published in forum thread: Verizon Prepping Major iPhone PR Push That May Come at Android's Expense started by Michael Essany View original post
    Comments 27 Comments
    1. StealthBravo's Avatar
      StealthBravo -
      We shall see. I bet Apple grabs a healthy % of Android users on Verizon
    1. Cowboy's Avatar
      Cowboy -
      Its going to be a crazy month for verizon i dont think they have ever had a launch that will be this big. Hope there prepared for the worst lol
    1. saunupe1911's Avatar
      saunupe1911 -
      I know one thing, Verizon investors don't like this move. Their stock dropped a few bucks. Overall, things aren't looking good.

      Some people are going to get fired if that network doesn't hold up.

      Well, it's back up .42%. That's probably due to all the PR and positive press so far. February is going to be an interesting month.
    1. frail1's Avatar
      frail1 -
      Quote Originally Posted by Westerman View Post
      Its going to be a crazy month for verizon i dont think they have ever had a lunch that will be this big. Hope there prepared for the worst lol
      I wish I had a big lunch today. :-/
    1. endwaro's Avatar
      endwaro -
      Quote Originally Posted by frail1 View Post
      I wish I had a big lunch today. :-/
      hahah nice way of letting some one know they missed spelled something.
    1. Cav3O's Avatar
      Cav3O -
      I'm gonna eat my lunch now...its not a big lunch tho...
    1. mi1knc0okies's Avatar
      mi1knc0okies -
      I hope this brings a lot more developers to the iOS operating systems ad higher quality apps... But with that I'm sure it'll bring way more low quality apps... I'm excited for what's to come with the phone and operating system but I'll keep my Att contract with my 18month upgrades and simultaneous voice and data abilities! Good luck Verizon... Though I hope their network crashes just so I can laugh at my Verizon friends
    1. ODB25's Avatar
      ODB25 -
      Quote Originally Posted by frail1 View Post
      I wish I had a big lunch today. :-/
      Lmao
    1. Ochocinco's Avatar
      Ochocinco -
      I want there network to screw up now, shut up all the fake at&t User that said the network sucks and other crap they said about AT&T, proud user for 8 years while living in two different states
    1. zoso10's Avatar
      zoso10 -
      Just when the race between the iOS and Android was getting close Apple does this. It will definitely help them take the cell phone market more than they already have.
    1. devesstate's Avatar
      devesstate -
      Quote Originally Posted by Westerman View Post
      Its going to be a crazy month for verizon i dont think they have ever had a launch that will be this big. Hope there prepared for the worst lol
      +1
    1. dale2's Avatar
      dale2 -
      Why are there iPhone 2Gs in that picture?
    1. jme2712's Avatar
      jme2712 -
      Quote Originally Posted by StealthBravo View Post
      We shall see. I bet Apple grabs a healthy % of Android users on Verizon
      Mark me down as one of those users. My DX will be the backup plan.
    1. fraikonz's Avatar
      fraikonz -
      With the iPhone being on Verizon's network...iOS 4.3 should be out too right?

      I hope things go well with their launch.

      Haha, iOS 4.3 beta 1 was also released today (I think).
    1. Cer0's Avatar
      Cer0 -
      Quote Originally Posted by DRFP View Post
      Verizon it seems is in need of money more then customers....... Its cutting its upgrade program also

      Interesting huh? Jan 16 its gone

      source
      And this is a big plus for ATT.
    1. walktovanish's Avatar
      walktovanish -
      Quote Originally Posted by dale2 View Post
      Why are there iPhone 2Gs in that picture?
      The future is retro, man.
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by StealthBravo View Post
      We shall see. I bet Apple grabs a healthy % of Android users on Verizon
      That's what I was thinking, not only will people switch but less android sales too, all around good for apple though

      I would hope that verizon pushing marketing for the iPhone, this is huge for them. This will probably out apple way ahead for smartphone share of the market now
    1. matistight@yahoo.com's Avatar
      Quote Originally Posted by EskimoRuler View Post
      I would hope that verizon pushing marketing for the iPhone, this is huge for them. This will probably out apple way ahead for smartphone share of the market now
      It's so amazing that it's possible the 2 phones (iPhone on AT&T and on Verizon) can sell more than android, which verizon has like what, 15 now? Even though the droids are the only good ones(galaxy s? Mmmm too much samsung software{go nexus one!}). And by the way, any more droid commercials? Or a switch of the website? How are you going to hate on a phone that's on your network now? "Droid doesn't(since January 11)"
    1. Go Gators's Avatar
      Go Gators -
      Why would anyone want to downgrade from an Android 4g phone that also has Flash Player to a slower iPhone that only works with 3g and doesn't support Flash Player? It makes no sense to me. Lets pay more money and lock myself in for another 2 years with a phone that is already behind the curve just so I can say I have an iPhone. What idiots!
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by Go Gators View Post
      Why would anyone want to downgrade from an Android 4g phone that also has Flash Player to a slower iPhone that only works with 3g and doesn't support Flash Player? It makes no sense to me. Lets pay more money and lock myself in for another 2 years with a phone that is already behind the curve just so I can say I have an iPhone. What idiots!
      I'm confused by all the Droids available. Which Droid phone does Verizon offer -- that I can walk into a store and get today -- that uses Verizon's '4G'?

      I was under the impression that their 4G handsets were 'coming soon' and all they currently had were 4G data devices ('modems').