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  • 2012 CES Will Be Microsoft's Last, Says Tech Giant


    On Wednesday, Microsoft stunned some with the revelation that next year's Consumer Electronics Show will be the last in which the tech giant participates. Fittingly, Microsoft CEO Steve Ballmer will give the keynote address at CES 2012.

    Although some are comparing the pullout to Apple's withdrawal from Macworld events, the reason for Microsoft's departure boils down to the company's claim that the best ways of communicating with consumers are rapidly changing. And, as a result, Microsoft will no longer provide keynote addresses and maintain a booth at the annual January tech spectacle.

    "We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing," reveals Frank X. Shaw, corporate vice president of corporate communications at Microsoft. "Microsoft has enjoyed a close to 20-year working relationship with the Consumer Electronics Association -- and we look forward to working with CEA for many years to come," Shaw added.

    Taking yet another page from Apple's product-reveal playbook, Microsoft plans to make all future announcements regarding product launches and new technologies at their own corporate media events.

    Source: Microsoft
    This article was originally published in forum thread: 2012 CES Will Be Microsoft's Last, Says Tech Giant started by Michael Essany View original post
    Comments 8 Comments
    1. feidhlim1986's Avatar
      feidhlim1986 -
      No, they still plan on using E3 to showcase the gaming side of business.
    1. Zokunei's Avatar
      Zokunei -
      Putting the Windows 8 tablet interface on desktops was the worst tech idea ever.
    1. Airwaves182's Avatar
      Airwaves182 -
      Quote Originally Posted by Zokunei View Post
      Putting the Windows 8 tablet interface on desktops was the worst tech idea ever.
      It's optional so what's the big deal?
    1. Zokunei's Avatar
      Zokunei -
      Quote Originally Posted by Airwaves182 View Post
      It's optional so what's the big deal?
      It is just my opinion, or "preference."
    1. msb2011's Avatar
      msb2011 -
      Quote Originally Posted by Zokunei View Post
      Putting the Windows 8 tablet interface on desktops was the worst tech idea ever.
      Humm have been using it since it came out. Seems to work better than win7.
    1. cypherstream's Avatar
      cypherstream -
      Quote Originally Posted by feidhlim1986 View Post
      No, they still plan on using E3 to showcase the gaming side of business.
      Are you sure it's not because 2012 isn't everyone's last CES? Is 12/21/2012 still the end of the earth?
    1. Zokunei's Avatar
      Zokunei -
      Quote Originally Posted by msb2011 View Post
      Humm have been using it since it came out. Seems to work better than win7.
      I just think that a bunch of sharp angled rectangles with white doodles on them is a bad theme for an OS.
    1. thecartuner77's Avatar
      thecartuner77 -
      Highly doubt this, did vista kill microsoft? No