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  • Kindle Fire Appears to Best iPad in Rate of User Adoption


    Amazon's Kindle Fire is, unquestionably, a huge success for Amazon. Although specific numbers haven't yet been revealed, the online retail giant has admittedly sold millions of the tablets in recent weeks. And purchases appear to be escalating as we enter the final week of holiday shopping for 2011.

    Millennial Media's November Mobile Mix report shows that ad impressions on the Kindle Fire grew at an average daily rate of 19%. “The Kindle Fire’s impression growth on our platform has slightly outpaced that of the iPad when the iPad launched in early 2010,” the report reads. “Though the Kindle Fire has been introduced into a more mature tablet market than the market which greeted the original iPad, the integration of Amazon’s robust digital entertainment library and the $199 price point may also have helped drive this early use by consumers.”

    Millennial Media says it’s seeing a monthly run rate of hundreds of millions of impressions. All told, its an accelerated pace of user adoption that wasn't observed when the first generation iPad first dropped to unprecedented media hype and consumer interest.

    On the bright side for Apple, however, the iPhone did remain the top individual phone on Millennial Media’s platform, and grew 8 percent month-over-month in November. iOS grew 7 percent month-over-month in Millennial’s breakdown of the smartphone and connected device OS share. In terms of mobile operating systems, Android retained its lead on the ad network with 50 percent of all impressions. And, interestingly enough, RIM's share also grew in November, popping up to 17 percent from 13 percent in October.

    Source: Millennial Media
    This article was originally published in forum thread: Kindle Fire Appears to Best iPad in Rate of User Adoption started by Michael Essany View original post
    Comments 32 Comments
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      This is one of the tell-tale signs that the tablet industry is no longer in an early adopter state. Products will be growing toward their market potential in significantly less time. Consumer awareness, increased demand, and the marketing/consumer anticipation effect are some of the other driving forces in the industry's lifecycle shift.

      It is likely that the Google tablet - the next widely anticipated tablet release - will, provided it fulfills consumer expectations, likely outpace all previous tablet growth rates, reaching it's maximum market potential in less time than many investors may expect.

      It is important to note that this lifecycle shift, while affecting growth times, will not likely have a significant impact on the true potential these companies have to capture market share. This simply means that Google and Amazon are reaching their target market share faster.
    1. imnew2hu's Avatar
      imnew2hu -
      Quote Originally Posted by Newgy View Post
      "Kindle Fire Appears to Best iPad in Rate of User Adoption"? Do you mean "beat"?

      This quality of information on this site is rapidly declining. Read your articles before you post them. MMI Admin, why do you hire these people? lol
      I read it. And the title is good. I'm sorry for you all that have limited experience with the world and the way other country's structure our language. But "best" in this context was correct.
    1. Megaorange's Avatar
      Megaorange -
      I thought the kindle was just an e-reader?
    1. subywrex's Avatar
      subywrex -
      Quote Originally Posted by Megaorange View Post
      I thought the kindle was just an e-reader?
      I believe most of them are but the fire is a whole new device. At 199 I'd buy one over an iPad
    1. DonnyCapone's Avatar
      DonnyCapone -
      I got a Kindle Fire the day they were released. I would have preferred an ipad, i just couldn't justify the purchase owning an iphone 4S. $200 for a Kindle Fire is hard to pass on when you see the sticker shock of the ipad.

      Hopefully this will put the pressure on Apple to drop the ipad pricing, almost everyone i know that owns a Kindle Fire would have chosen an ipad had the pricing not been more then double the Kindle Fire.
    1. cmay227's Avatar
      cmay227 -
      best means "surpass"..but i guess you need to understand english. MMI Admin, why do you let these people post? lol
      If they were to "beat" apple, wouldn't that mean they were first? It's not a race.
    1. mmaboi21's Avatar
      mmaboi21 -
      I haven't really checked out the fires but at that price and the reviews/feedback it's gotten, I'd say it's a win-win

      It really doesn't help pointing out others so-called mistakes. Just leads to distraction of the original topic.
    1. sziklassy's Avatar
      sziklassy -
      I love how the majority of posts are discussion the use of a single word in the title and not the actual news itself. Classic MMI news thread...
    1. mlee19841's Avatar
      mlee19841 -
      Quote Originally Posted by swifty7 View Post
      hopefully this will lit a fire under apple's butt and make them lower their ipad 2 prices. I would love to see a $250 ipad 2 16gb.
      Same here. People would riot in the streets if this happened.
    1. kinven's Avatar
      kinven -
      Quote Originally Posted by swifty7 View Post
      hopefully this will lit a fire under apple's butt and make them lower their ipad 2 prices. I would love to see a $250 ipad 2 16gb.
      I don't think it's possible for iPad 2 $250. We already learned from iPad 1, right?
    1. iPadRaper's Avatar
      iPadRaper -
      no, there will be no $250 iPad 2. NEVAAAAAR!
    1. Cody Overcash's Avatar
      Cody Overcash -
      Quote Originally Posted by cmay227 View Post
      best means "surpass"..but i guess you need to understand english. MMI Admin, why do you let these people post? lol
      If they were to "beat" apple, wouldn't that mean they were first? It's not a race.
      because we can count on a handful of well read users to best the more ignorant masses.