Developers Rush to Submit Apps Before App Store Freeze
The holiday season is in full swing and all the festivities are around the corner. Apple is about to shut down the developer’s side of the App Store for its annual freeze and the New York Times
has some provided some info about the shutdown this year. It will begin starting this Thursday and run for a week and a day after that. During this time period, Apps will still be for sale but developers won’t be able to release new apps or updated released apps.
Every year, developers have to rush not only to get any new apps out on the store and available before the freeze, but also to try and get their apps in the top 25 paid and free lists. This is usually where most post-holiday new iDevice owners start their app shopping. Of the many companies which participate in holiday season promotions, Electronic Arts has been the most public beneficiary of the App Store break. Starting a few years ago, EA dropped all of its apps on sale to 99 cents in the days before the freeze, enabling them to grab most of the real estate in the “top apps” list and the big bump has dictated company mobile policy until now.
As expected, there is a large amount of money to be earned on the App Store this holiday season again, and we’ll likely see developers reporting bumps next week, but things are changing sooner than expected. When the App Store was first released, there weren’t too many ways to find good apps but now, there are many more sources both for users to find the apps they want and for developers to promote their own apps too. We’ll still see big sales for those in the top 25 lists, but the difference is expected to be further spread out.
The week-long freeze has multiple benefits for the Cupertino giant. Along with allowing the company to perform maintenance and updates on the store and its infrastructure, it also allows the review and support staff to take a much needed break. We’ll have to see how things end up working out for everyone post-freeze.
Source: New York Times