JP Morgan Predicts More Expensive iPhone on Verizon
According to J.P. Morgan analyst Mark Moskowitz, Verizon customers excited about the prospective arrival of a certain Apple smartphone on the nation's largest mobile network might find themselves at a slight cost disadvantage over their peers on AT&T. Moskowitz predicts that Verizon may charge between $20 and $30 more than AT&T for the subsidized Apple iPhone price. Why? You can thank the higher expenses related to CDMA wireless components for this anticipated hike.
"The key differentiator is the cost of CDMA-related components," Moskowitz wrote Monday in a note to investors. "While the acquisition price of the iPhone could be slightly more expensive for subscribers on Verizon, we think that there will be offsets, specifically network performance." Moskowitz is taking a cautionary position on whether or not Verizon's network is up to the challenge of a Verizon iPhone - a product arrival that could initially overwhelm the network with millions of new iPhone customers, especially if reports of unlimited iPhone data plans
"If Verizon can avoid network performance issues during and after a potential iPhone roll-out, then we expect a multi-year growth spurt in U.S. iPhone sales," Moskowitz observed, noting that many AT&T iPhone subscribers are expected to leave their present carrier for the anticipated greener pastures of Verizon. Corroborating that claim is analyst Gene Munster with Piper Jaffray, who also chimed in Monday to say that AT&T will likely sell six million fewer iPhones this year as a direct result of Verizon's non-exclusive acquisition of the iPhone.