Samsung Exploits Apple Lawsuits in Savvy Marketing Strategy
Some marketing gurus tonight are giving major props to Samsung for how the consumer electronics giant is trying to win PR
points off of Apple's myriad lawsuits against the company with regard to its Galaxy Tab line.
Samsung has released an advertising barrage for the Galaxy Tab 10.1, including an eye-catching newspaper ad with the following message emblazoned across it: "The tablet Apple tried to stop."
In recent months, Apple has sought diligently to block the sale of Samsung's tablet in accordance with Apple's belief that the product is a blatant rip-off of the iPad. Samsung, however, in a very twisted, quirky way seems to have benefited from the legal fuss - at least in terms of how more people are now familiar with the iPad rival.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," Typer McGee, Samsung Australia vice president of telecommunications, tells The Sydney Morning Herald
As the publication subsequently noted, Samsung's tablet will hit stores in Australia this week after last Friday's ruling in a Sydney court that effectively denied Apple's request to carry out a ban on sales of the Galaxy Tab.
Source: The Sydney Morning Herald