Samsung Pushing to More Aggressively Compete with iTunes
Everyone wants a bigger piece of the iTunes market share - especially Samsung.
Next year, the South Korean consumer electronics giant will aggressively escalate its efforts to compete with iTunes, most likely as the result of serving up digital content directly to customers who purchase Samsung products like smartphones, tablets, and even televisions.
Those who believe iTunes and Apple better serve customers when they face better competition in the marketplace are likely thrilled with the news that Samsung Electronics has even hired former AOL and Google executive David Eun "to lead a new push to create more media offerings." David Eun's new title is that of Executive Vice President.
As we know, Apple and - to a lesser degree - Google have established strong footholds in the digital content space, with Samsung presently lagging far behind. The high-profile hiring of the former President of AOL Media and Studios is a clear indication of Samsung's desire to compete at a much more heightened and engaged level.
"Samsung Electronics has an unparalleled footprint across multiple devices and platforms that provides a unique experience to consumers around the world. The competition for prominence in the living room has already begun, and Samsung Electronics is ideally situated to extend beyond that to connect the entire home and the lives of consumers," Eun said in his first formal comments since joining Samsung. "I'm looking forward to joining the impressive leadership already in place and to building a new presence in media for Samsung Electronics."
Source: Samsung Electronics