NPD Finds Android, Apple in Control of 82% of Smartphone OS Market
On Tuesday, leading market research firm NPD dished on the current state of the smartphone world by revealing just how dominant the mobile industry's two giants truly are across the contemporary global smartphone landscape.
According to NPD, Android’s operating system share of smartphone sales grew to more than half of the U.S. smartphone market (53 percent) from January through October 2011, while Apple’s iOS share grew to reach 29 percent of the market. If you do the math, you'll find that Apple and Android collectively retain an 82% share of the market.
Falling dismally from the top smartphone radar is RIM’s OS share, which continues to fall and presently sits at just 11%.
All told, however, Android's market share continues to grow at a pace slightly faster than Apple's. During the past twelve months, Android's market share grew from 42% to 53%, while iOS climbed from 21% to 29%.
“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition,” says Ross Rubin, executive director, Connected Intelligence for The NPD Group. “For many of them, 2012 will be a critical year in assessing how effective their responses have been.”