Samsung Continues Anti-Apple Campaign by Bashing iTunes in the Cloud
Samsung continues with its anti-Apple campaign, this time with a new advertising depicting Apple fans still waiting on absurdly long lines for a new iPhone. It isn’t quite clear why a company like Samsung would possibly insult potential future customers but the new Galaxy S II commercial seems to exploit the line waiters theme, which was first seen in last month’s commercial
and the company’s Facebook page
The new commercial focuses on the Galaxy S II’s content and specifically music in the cloud. This became apparent when the Samsung user asks those in the line for the iPhone “You guys are still here?” then proceeds to laugh at them insisting that his Galaxy S II keeps all his content. “I have all my playlists right here, my music streams from the cloud and I have tons of places to buy my music,” he says to his iPhone toting friends who stare at his device looking bewildered.
This was in response to the focus that Apple’s been heavily advertising, such as the iOS 5 software and iCloud/iTunes Match music locker in the cloud. Samsung continues by saying that they are “excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”
I personally found the first commercial to be funny and even some of the Facebook wall posts but this commercial seems to be a bit redundant. I also feel it is starting to become misleading, with Samsung trying to boast that iOS users are always as crazy as the ones depicted in the picture (waiting 36 hours, come on!). Furthermore, the Apple fans standing on line so they can fit their music in one device also felt a bit unreal. The same features (more or less) are offered on both devices. What are your thoughts? Share your impressions below!
Source: Samsung Mobile USA