Nielsen: Apple Barely Leads Android, BlackBerry in Smartphone Market Share
According to the latest numbers from Nielsen, Apple is clinging to a small lead over Android and BlackBerry in terms of smartphone market share in the United States. Based on November's data, the "race" for smartphone supremacy is - by Nielsen's own acknowledgment - "tighter than it has ever been."
Although the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers, the big picture still portrays Apple in the narrowest of leads. As of the latest data, Apple's iOS is clinging to the top spot with 28.6% of the smartphone operating system market share in the US. It should be noted, however, that RIM's BlackBerry operating system, which places second overall with 26.1% of the market share, is also within the margin of error for both first and third places. Google's Android is third, capturing 25.8% of the market. Using Nielsen's words yet again, "RIM remains statistically tied with both Apple for first and Android for third. Apple's clear lead over Android notwithstanding, this race might still be too close to call."
Despite bold predictions from the involved parties and outside market analysts, it may prove unlikely that this close race will open up any time soon. Instead, as 2011 progresses and the smartphone makers roll out new models of their hottest handsets, the "tight race" referenced may just get a whole lot tighter.
To read the full Nielsen report, click here