Samsung previously aired its TV ad where the Korean company made fun of iPhone users and flaunted their Galaxy S II. Many people seemed to see the humor of the situation while others dismissed it as bad marketing. The advertisement wasn’t the last of Samsung’s antics though as the company continues what seems to be an anti-Apple campaign with images on its official U.S. Facebook page.
The images suggest that the iPhone 4S is “old school” compared to the Samsung’s “Cutting Edge” technology. Paired with the iPhone are older methods of communication such as the mobile phone of the 1980s and even some cups paired with a string. Samsung event went as far as throwing down another comparison pointing out how Apple’s handset does not support newer technology such as LTE, is thicker, doesn’t support a return policy for apps, has a smaller screen size, and has a battery which is not removable/replaceable.
Furthermore, the company has been actively posting things indirectly bashing the iPhone (as well as other phones on the market). You can find some of these wall posts below:
Originally Posted by :The campaign appears to be creating a substantial amount of buzz and the company seems to be committed to continue. The possibility of the campaign being effective is there but as mentioned previously, bashing competition is a pretty sleazy way of converting users. It's a pretty risky move, especially when you are bashing a company/phone that has a large number of satisfied users and high predicted sales/stock value.
- True or False: It’s cooler to be cutting edge than old school.
- Take your pick: Carrying a magnifying glass or click to zoom?
- Sleek + Slim = The Next Big Thing!
- “The line is moving… Just kidding!”
- Sick of squinting? It’s okay, Samsung has a phone for that.
- Sketchy battery? It’s okay, Samsung has a phone for that.
- When it comes to storing data – size does matter.
- If it looks the same and feels the same – it’s probably the same.
- Why don’t you just get a 4G phone? Stop Waiting. The Samsung Galaxy S II is 4G with a huge display.
- If you’re done with the thrill of looking for outlets in public places, the Samsung Galaxy S II has over 8 hours of talk time and a removable/replaceable battery. So when you’re on the go, you can stay on the go.
As with the previous Samsung commercial, I found this to be funny as well and not as offensive as some loyal iOS users may find it to be but I’d like to hear what some of you think. Share your thoughts below!